Senior Area Manager, Fragrance

At Richemont Americas, we are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.

Senior Area Manager, Fragrance

Cartier | Coral Gables, FL

The Senior Area Manager, Fragrance will lead the retail & operational marketing execution for the fragrance category in Latin America and Mexico for Boutiques, Domestic Markets & Travel Retail. They are accountable for executing the strategic action plan for commercial performance and the operational execution for fragrance in the region.

Key Responsibilities

• Lead retailization & execution of operational marketing strategies
• Ensure the consistency between all markets/networks, execute and lead the operational strategy in the region.
• Drive retail excellence and productivity, implement and follow up on retail & marketing KPIs to maximize business performance and drive target achievement
• Ensure the execution of all planned in-store marketing activities, animations and events
  
  

Execution Of The LATAM Fragrance Network Strategy

• Execution of the retail acceleration plan in the region is the #1 priority.
• Follow up and monitor action plan by market, distributor/agent.
• Responsible for brand image, sales performances & profitability monitoring in retail, travel retail, domestic flagships and top doors.
  
  

Control of expenses related to Retail sales, BA’s cost, or any other expense applied to local OPEX:

• Responsible of controlling investment at a local / Regional level according to the WW guidelines. With your direct reports, you challenge the ROI of the investment plan and propose new innovative ideas to develop Sales and Image over the coming years.
  
  

Specialists/distributors Partnerships

• Responsible to build strengthened partnerships at the POS and local level. Build A&P budget then follow-up and monitoring & Overinvestment negotiation with the partners on a quarterly basis.
• Understand and analyze context to propose commercial opportunities and develop yearly strategic action plans with the partners and boutique managers.
• Follow-up monthly on performance and action plan implementation.
  
  

Reporting

• Responsible to collect & analyze sell-out/sell-in results and implement targets at the local level.
• Monthly report of the results and insights of the region to the Regional Director of Fragrance
• Business Report of the fragrance Business: Sell out figures / KPI’s per key networks
• Build Business Plan, analysis, and update.
  

Finance

• Ensure that partners are current in conjunction with the finance department and payments
• Sanitary Registration: Serve as the liaison between the Maison and the partners
  
  

Qualifications

Education:

• Bachelor Degree in Business, Finance, Marketing or International trade required. MBA a plus
  
  

Required Experience

• Minimum 10 years’ experience in international sales, retail and/or marketing fields.
• Experience in the Latin America and Caribbean market
• Experience in Fragrances and Luxury Industry preferred
  
  

Technical Skills/ Abilities

• Proficient in Microsoft Word, Powerpoint, Excel, high level of power analytics, especially in Excel.
• Fluent in English and Spanish
  
  

Personal Skills

• Strong knowledge in sales and marketing strategies and techniques, preferable in luxury products.
• Negotiation skills: sell-in, sell-out, spaces, A&P, price structure, distribution contracts.
• Open minded, agile, influencer
• Hard working, high energy, and positive attitude
• Able to work in a fast paced, ever-changing environment, be flexible and open to different cultures.
• Retail oriented
• Entrepreneurial spirit and team player
• Excellent oral and written communication skills.
• Excellent presentation skills.
• Availability to travel up to 50% and work extended hours.
  
  

Regional level: LATAM including Mexico for Travel Retail LATAM and North America, Local Markets and Boutiques (Caribbean)

Network level: responsible for the execution of the strategic 3-year plan road map by channel:

• Retail
• Travel Retail
• Department stores and E-commerce
  
  

Richemont offers a generous compensation and benefits package for eligible employees. Only candidates selected for further consideration will be contacted.

We Offer

We care about our associates’ health and wellbeing and offer a comprehensive benefits program to support you and your loved ones. Our core benefits include medical, dental, and vision programs. Health savings and flexible spending accounts are available to support your financial needs, along with access to the employee assistance program for you and your household members. The company offers income protection solutions including life insurance, disability benefits, and 401(k) with employer match. Understanding the importance of wellness and work-life-balance, our package includes a wellness reimbursement benefit and paid time off. We also encourage associates to give back to their local community by using their volunteer time off days to support important initiatives that drive change.

At Richemont, We Craft the Future!

Salary will be negotiated based on relevant skills and experience.