Marketing Campaign Specialist

Description

POSITION OVERVIEW

Cascade PBS’s mission is to inform and inspire our community to make the world a better place.

Our vision is to be the most essential and relevant media organization in the region.

The Marketing Campaign Specialist executes paid and owned multiplatform marketing campaigns and plays a key role in the marketing department‘s project management efforts. This role sets schedules, tracks deliverables, conducts analysis and drives continuous improvement while demonstrating Cascade PBS’s values of integrity, community, innovation and diversity.

Hourly rate:  $32.69-$36.49 

Location: Seattle, hybrid schedule available

Cascade PBS offers competitive benefits to team members working 20 hours or more a week.

Benefits include:

• 11 paid holidays
• 1 personal holiday
• 4 weeks of Paid Time Off (PTO) to start
• Half-day Fridays during Summer
• Company-matched 401(k) Retirement Plan that is fully-vested immediately
• Employer paid ORCA card 
• Employee Assistance Program (EAP)
• Medical
• Dental 
• Vision

KEY RESPONSIBILITIES/DUTIES

• Work with manager and external vendors to conceive, execute and optimize all Google Ads promotion including Display, Search and Grant campaigns
• Use self-service ad consoles to set up, monitor and report on paid campaigns across a variety of platforms (Roku, Amazon Fire TV, Google, mobile app stores, Meta)
• Manage marketing department’s house ad inventory on our digital properties including inventory allocation, strategic alignment and prioritization 
• Create and optimize campaign-specific landing pages 
• Manage first-party data uploads, custom audiences and targeting profiles within Google Ads and Meta Business Manager
• Develop and track marketing and communications budgets for each project in collaboration with the Marketing Manager
• Partner with the Data and Analytics team as a data champion for the marketing department. Use data, reporting and insights to conduct campaign optimizations, inform best practices and strategies
• Stay abreast of current and emerging digital marketing methods such as full funnel attribution, tracking and optimization including retargeting pixels and third-party measurement technologies (eg AppsFlyer)
• Manage creative requests and resulting campaign assets for assigned campaigns
• Work with teams across the organization to manage web and app alerts and promo placements
• Support Marketing Manager across digital marketing channels and help with new initiatives as needed
• Collaborate with other team members to foster a positive and productive culture and contribute toward the overall growth of Cascade PBS
• Other duties, responsibilities and activities may change or be assigned at any time with or without notice

REQUIRED SKILLS/ABILITIES

• Strong critical thinking skills with the ability to analyze information and make sound decisions
• Exceptional verbal and written communications skills including copywriting and copy editing 
• Diligence in scheduling, targeting and optimizing campaigns
• Strong creative judgment and high attention to detail
• Strong grasp of programmatic advertising platforms and best practices
• Self-driven, able to balance the marketing team's priorities across our owned and paid media platforms from concept to execution 
• Ability to manage through change in dynamic media industry environment

EDUCATION AND EXPERIENCE

• Bachelor’s Degree (preferably in Business, Marketing or Communications) or equivalent experience required
• Minimum of three years of experience developing and executing multiplatform marketing plans 
• Minimum of three years of experience managing cross-functional projects 
• Strong knowledge of ad platforms such as Google Ads and Meta, including one or more platform certifications
• Knowledge of CRM, CMS and social media best practices
• Strong understanding of metrics, analytics and reporting

PHYSICAL REQUIREMENTS

• Ability to view data on a computer screen for extended periods of time
• Ability to type on a keyboard for extended periods of time
• Ability to sit or stand for extended periods

Cascade PBS is committed to building a team that represents a diversity of thought, experience and personal background. Our organization serves a diverse community, in terms of ethnicity, class, culture, language, sexual orientation and disabilities and we are committed to increasing diversity and inclusion amongst our staff population. We encourage everyone interested in this role to apply even if you don’t meet all of the requirements. 

The hiring process for this role will include a phone screen and a virtual or in-person panel interview. In some instances, additional panel interviews may take place. If you need reasonable accommodation during the job application or interview process, please contact us at jobs@kcts9.org.  

Salary : $33 - $36