What are the responsibilities and job description for the Product Marketing Specialist position at Caster Concepts?
Caster Concepts is a leading manufacturer of a wide range of heavy-duty casters and industrial caster wheels, designed to move loads ranging from 500 lbs. to over 100,000 lbs. With over 40 years of experience, our expertise in engineering customized solutions makes us a valued partner across various sectors including automotive, agriculture, aerospace, and more. Our team collaborates closely with customers to deliver cost-effective and reliable caster solutions that decrease replacement parts and costs. Our innovative TWERGO® casters boost productivity and safety by reducing push force by over 55%.
This is a full-time on-site role for a Product Marketing Specialist located in Albion, MI. The Product Marketing Specialist will be responsible for conducting market research, developing and executing go-to-market strategies, supporting sales initiatives, and managing product life cycles. The role involves close collaboration with engineering and sales teams to craft compelling product narratives and marketing campaigns that drive product demand and growth.
- Market Research and Go-to-Market Strategy skills
- Communication skills and ability to create compelling marketing materials
- Sales support and Product Management experience
- Strong analytical and problem-solving skills
- Excellent project management and organizational skills
- Bachelor's degree in Marketing, Business, or a related field
- Experience in the manufacturing or industrial sector is a plus
Salary : $55,000 - $65,000
