What are the responsibilities and job description for the Senior Digital Marketing Specialist position at Catalent Inc?
Senior Digital Marketing Specialist
Position Summary :
The Digital Marketing Senior Specialist will play a key role in executing and optimizing Catalent’s digital marketing initiatives to drive customer engagement and business growth. Reporting to the Associate Director, Omnichannel Marketing, this position collaborates closely with Omnichannel Marketing Managers and external digital marketing agencies to deliver impactful, data-driven campaigns. This role requires expertise in digital marketing strategies, meticulous attention to detail, and strong analytical capabilities to ensure campaigns deliver measurable results.
The ideal candidate will demonstrate hands-on proficiency with digital tools and platforms while effectively managing agency relationships to ensure timely, high-quality execution.
The Role
Digital Campaign Management
Co-develop and implement comprehensive digital marketing strategies that align with Catalent’s business objectives across Pharma, Biologics, and Consumer Health segments.
Agency Collaboration
Provide detailed and clear briefs to digital marketing agencies to ensure alignment with campaign goals.
Content and Asset Development
Partner with internal teams and external agency to develop compelling digital assets, including landing pages, email templates, and promotional content.
Performance Tracking and Analysis
Collaborate with digital marketing agency and marketing to monitor key performance indicators (KPIs) such as traffic, engagement, leads, and conversion rates.
Innovation and Best Practices
Stay informed about industry trends, emerging technologies, and digital marketing best practices.
Other duties as assigned.
The Candidate
Bachelor’s degree in Marketing, Digital Communications, Business, or a related field.
Minimum 5 years of experience, including oversight of digital marketing agencies and strategic campaign leadership.
Why You Should Join Catalent
Join a high growth and fast paced organization with a people focused culture
Global exposure, defined career path and annual performance review and feedback process
Competitive Medical, Dental, Vision and 401K
19 days PTO & 8 paid holidays
Catalent offers rewarding opportunities to further your career! Join the global drug development and delivery leader and help us bring over 7,000 life-saving and life-enhancing products to patients around the world. Catalent is an exciting and growing international company where employees work directly with pharma, biopharma and consumer health companies of all sizes to advance new medicines from early development to clinical trials and to the market. Catalent produces more than 70 billion doses per year, and each one will be used by someone who is counting on us. Join us in making a difference.
personal initiative. dynamic pace. meaningful work.
Visit Catalent Careers () to explore career opportunities.
Catalent is an Equal Opportunity Employer, including disability and veterans.
If you require reasonable accommodation for any part of the application or hiring process due to a disability, you may submit your request by sending an email, and confirming your request for an accommodation and include the job number, title and location to DisabilityAccommodations@catalent.com . This option is reserved for individuals who require accommodation due to a disability. Information received will be processed by a U.S. Catalent employee and then routed to a local recruiter who will provide assistance to ensure appropriate consideration in the application or hiring process.
Notice to Agency and Search Firm Representatives : Catalent Pharma Solutions (Catalent) is not accepting unsolicited resumes from agencies and / or search firms for this job posting. Resumes submitted to any Catalent employee by a third party agency and / or search firm without a valid written & signed search agreement, will become the sole property of Catalent. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.
Important Security Notice to U.S. Job Seekers :
Catalent NEVER asks candidates to provide any type of payment, bank details, photocopies of identification, social security number or other highly sensitive personal information during the offer process, and we NEVER do so via email or social media. If you receive any such request, DO NOT respond— it is a fraudulent request. Please forward such requests to spam@catalent.com for us to investigate with local authorities.
California Job Seekers can find our California Job Applicant Notice HERE () .
