What are the responsibilities and job description for the Social Media Content Creator position at Catena Solutions?
Our client: largest healthcare provider in New York
Job Title: Social Media Content Creator
Location: Westchester (traveling to locations within Westchester, with travel to New Hyde Park, NY office on Mondays)
Role Type: Direct Hire
Salary: $85,000-$90,000
We are seeking a Social Media Content Creator to join a innovative and dynamic team. This role requires a balance of creative talent, strategic thinking, and collaboration. The ideal candidate will be comfortable creating high-quality content (shooting, editing, etc.) while also contributing to broader social media marketing strategies in partnership with leadership.
Responsibilities
- Develop and execute high-quality photo and video content for social media and digital platforms.
- Collaborate with team members, including social lead and other stakeholders, to brainstorm and produce engaging content.
- Provide creative input while aligning with overarching strategies set and presented by leadership.
- Maintain a portfolio or share samples of your content creation during the application process.
- Support crafting and execution of channel-specific social media strategies, leveraging research, benchmarking, and audience insights.
- Manage day-to-day publishing for corporate social media channels.
- Perform social listening to monitor topical discussions, audience sentiment, and brand perception.
- Track campaign performance and analyze metrics to optimize reach, engagement, and ROI.
- Work closely with internal teams, including marketing, public relations, and other key stakeholders, to identify content opportunities.
- Engage in community management, responding to feedback and fostering meaningful connections with the online community.
- Assist with crisis communication and manage user-generated content in line with company standards.
Qualifications
- Bachelor’s Degree or an equivalent combination of education and experience.
- 3-5 years of relevant experience in content creation, social media, or digital marketing.
- Expertise in photography, videography, and editing tools.
- Strong interpersonal and communication skills.
- Flexibility for hybrid work with occasional site visits (Westchester area) and one day onsite in New Hyde Park.
- Supported the development of channel-specific strategies for social media.
- Created content that aligns with corporate branding and messaging.
- Monitored social media profiles and executed updates to maintain consistency and relevance.
- Used analytics to drive continuous improvement in digital campaigns.
- Managed feedback, moderated community discussions, and addressed negative news or reviews effectively.
Salary : $85,000 - $90,000
