Social Media Manager

Overview

The Manager of Social Media serves as the voice of the Cavender’s brand to consumers, influencers, stylists and advocates in social media, acting as a key resource in driving our social and digital strategy. This role reports to the Digital Marketing Manager in the Marketing Department. This position will unlock new and innovative ways to bring our business to life within all social platforms, by planning content, engaging with our communities, and working closely with key brand functions. This position expertly guides content, strategy, engagement and amplification strategies as a producer and storyteller of the brand. This role must be determined to deliver results through continuous improvement of Cavender’s digital community.

Duties and Responsibilities

• Support the “Cavender’s Culture” and drive our Mission, Vision, and Values
• Develop a cohesive social media strategy, inclusive of brand-driving and sales-driving initiatives on appropriate social platforms
• Oversee day-to-day social media activities which include developing, curating and distributing diverse content on all social platforms, driving customer engagement, and building a social community around the Cavender’s brand through thoughtful, relevant commentary
• Active partnership with Customer Service team for customer support, trends in engagement & volume of incoming inquiries and monitoring of company’s online reputation.
• Curates and leverages vendor social media partnerships
• Oversee store location management on social platforms.
• Audit for fraudulent activities, regional accounts and scams across all platforms.
• Work in close collaboration with sponsorship and PR team & contractors to support earned media activities Lead the development of an enhanced Cavender’s influencer community including brand ambassadors, advocates and partnering with internal Cavender's store teams.
• Generate weekly, monthly and quarterly reports to track and highlight community growth, engagement and revenue KPIS.
• Collaborate with the in-house marketing and design teams to create effective marketing campaigns
• Research and identify emerging social media trends, features and innovative usage
• Experiment with new and alternative ways to leverage social media activities and platforms to encourage customer engagement and gain insights into customer behavior and buying patterns
• Creates and executes special projects as assigned or needed
• Ensure all materials are on time, error-free, and optimized to deliver on key performance indicators

Qualifications and Requirements

• A Bachelor’s degree with a focus in Marketing, Communications, Business or relevant field, or equivalent experience
• Minimum 4 years of experience in social media marketing, with verifiable success growing brands using differing strategies on multiple social media platforms
• Based in Tyler, TX at our home office; Tyler area residence

Preferred Skills

• Passionate about social media content and active in that community
• Additional digital marketing experience is a plus
• Strong organizational skills and attention to detail Action oriented with ability to prioritize and drive results
• Ability to work individually on a project or within a team environment
• Ability to handle high pressure/stressful situations in a professional manner

Cavender’s is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, military status, national origin, sex, ancestry, age, sexual orientation, pregnancy, disability, genetic information, or any other personal characteristic protected under federal, state, or local law.

Cavender’s will provide reasonable accommodations for persons with a disability upon request. If you have a disability and need assistance completing the application, please call Customer Service at (888) 361 – 2555 or visit your nearest Cavender’s store.