What are the responsibilities and job description for the Lifecycle Marketing Coordinator, Personalization position at CB2?
CB2 is transforming the perception of home design for today's modern consumer. Born out of Crate and Barrel, CB2 is committed to high-quality, sophisticated design at an approachable price. Located in downtown Chicago, CB2 offers an engaging, collaborative work environment. If you're creative, team spirited and have a passion for modern design, then join the team as a Marketing Coordinator, Personalization.
The Marketing Coordinator, Personalization will drive sales growth and profitability by personalizing owned channel campaigns, primarily through email. This role will plan, schedule, and execute email campaigns, collaborating with the marketing agency, creative team, and internal Lifecycle team to develop channel/audience strategies and ensure accurate campaign execution. The coordinator will also support daily operations and technology requirements, contribute to reporting, and enhance processes and campaign performance.
This is a 4 day onsite position based out of our CB2 Headquarters in Chicago, Illinois.
A day in the life as a Marketing Coordinator, Personalization…
The Marketing Coordinator, Personalization will drive sales growth and profitability by personalizing owned channel campaigns, primarily through email. This role will plan, schedule, and execute email campaigns, collaborating with the marketing agency, creative team, and internal Lifecycle team to develop channel/audience strategies and ensure accurate campaign execution. The coordinator will also support daily operations and technology requirements, contribute to reporting, and enhance processes and campaign performance.
This is a 4 day onsite position based out of our CB2 Headquarters in Chicago, Illinois.
A day in the life as a Marketing Coordinator, Personalization…
- Manage and maintain project schedules and track the progress of all email sends, from initial creative to development and deployment
- Support the setup and deployment of email campaigns Support the development of creative briefs for all email campaigns
- Manage the implementation, maintenance, and optimization of the creative asset repository
- Route creative through the stakeholder approval process and collaborate with the creative team on changes
- Review all email proofs for content and design accuracy, and support the QA process
- Assist with the management of the messaging calendar and schedule adjustments
- Assist in strategic planning and test plan development to optimize email channel performance
- Support the Lifecycle Marketing team with reporting for weekly/monthly/ad hoc campaign reporting
- Partner closely with the Lifecycle Marketing team and support their day-to-day campaign optimizations
- Stay up-to-date on channel best practices and research the competitive landscape to identify new opportunities
- Strong problem solving skills, organizational and analytical skills
- Ability to multitask in a fast paced environment
- Detail oriented
- Strong project and time management skills
- Strong interpersonal and strong communication skills
- Team player with demonstrated ability to work effectively with multiple cross-functional groups
- Bachelor’s degree
- 1 years experience in developing digital marketing campaigns
- Experience using ESP tools, such as ExactTarget/Salesforce Marketing Cloud, Responsys, Silverpop or CheetahMail (not required, but a plus)
- Experience using personalization tools, such as Moveable Ink (not required, but a plus)
Salary : $20 - $29