What are the responsibilities and job description for the Lifecycle Marketing Manager position at Tricoci Salon | Spa?
At Tricoci Salon & Spa we believe in the power of beauty selfcare and a sense of belonging. We are a leading name in the beauty industry offering an experiential space where our clients and team members can discover their best selves.
We are looking for a datadriven customerfocused Lifecycle Marketing Manager to lead the strategy and execution of our lifecycle communications program across the customer journey. Reporting to the Senior Director Performance Marketing you will own the lifecycle marketing strategy including nurture & retention channels (email / SMS) customer surveying customer analytics and reporting and omnichannel customer engagement.
Here are some highlights of what you will be doing in this role :
- Develop implement and manage customer relationship strategies and CRM systems to drive engagement and retention and ensure seamless communication with our customers.
- Increase revenue by leveraging CRM tool (Klaviyo) to identify purchase patterns and preferences to apply effective tactics.
- Drive loyalty and retention by supporting exclusive offers membership / subscription programs and providing personalized recommendations that encourage repeat visits.
- Run datadriven analyses to understand customer preferences and behavior to drive effective segmentation.
- Design and execute tests that support key hypotheses and deliver actionable learnings.
- Analyze customer data to gain insights into customer behavior preferences and trends.
- Own the email and SMS marketing program developing and deploying automated flows promotional campaigns and winback series.
- Implement scalable retention marketing programs using AB and multivariate testing strategies and quickly apply learnings.
- Manage the development of assets (email SMS push onsite direct mail) through the creative review process.
- Continually optimize CRM programs monitoring KPIs and adjusting channel strategy and content as necessary.
- Grow customer database optimizing campaigns to drive customer retention repeat purchases and conversion.
- Consistently monitor marketing trends and competitors identifying areas of opportunity to test and learn; identify the latest trends and technologies affecting our industry and provide recommendations for application to the business.
- Coordinate digital marketing activation plans to ensure site landing pages meet the needs of campaigns.
- Identify new test and learn opportunities through A / B testing of content and audiences and participation in new channels.
- Ensure 1st party data is accurately and consistently being transmitted to ad platforms to maximize targeting efforts.
- Evaluate and report on key metrics that affect our website traffic conversions and target audience.
Here are some of the skills that we are looking for :
Why Youll Love Working With Us
Tricoci inspires confidence within every client by catering to the unique needs of every individual providing an experience that is anything but ordinary. Visit for more information and follow us on Instagram @TricociOfficial.
Tricoci is an equal opportunity employer. All qualified applicants are considered for employment without regard to the persons race color religion national origin sex sexual orientation age marital status veteran status disability or any other characteristic protected by applicable law. Tricoci makes reasonable accommodations during all aspects of the employment process including during the interview process. It is our commitment to create an inclusive environment for all employees.
