About the job Sr. Manager, Lifecycle Marketing
Position : Sr. Manager, Lifecycle Marketing
Work Authorization : USC or GC Holder only
Location : On-site (Chicago, IL)
What will your day look like?
Knack Solutions is looking for a talented marketing leader who wants to dive in and understand how to add value to our members with every marketing and communications touchpoint. This Senior Manager will lead data-driven efforts to enhance our member experience in acquisition, onboarding, usage, retention and loyalty. This person should have deep understanding of customer lifecycle management, marketing automation, performance marketing, and content marketing. This person will have a fierce desire to wow members (what we call our customers) and maximize the value they are realizing from the company. This individual will become an expert on our members behaviors and needs in order to create personalized journeys that drive action. This incumbent reports to and receives direction from the Vice President, Digital Strategy & Innovative Growth.
Responsibilities
Build and manage a talented team accountable for driving growth, activation, engagement, and loyalty / retentionIdentify channel and communication optimization strategies to meet short-term and long-term goalsBuild communications plans and campaigns that educate, inspire and drive actionDrive activation rates, engagement rates, product per members rates and increasing member lifetime value through creative, messaging, targeting, and personalization strategiesWork with the in-house creative team to design and execute campaignsUse analytics and insights to inform and develop best-in-class multi-channel strategiesPartner closely with product, member experience, technology, and data science to deliver resultsLead and coach a team of talented marketing strategistsEstablishes measurable, achievable goals and provides consistent reporting to stakeholdersAdhere to and ensure compliance of all business transactions with policy and process of the Bank Secrecy Act. Ensures compliance with all applicable state and federal laws, company procedures and policies. Maintains integrity and ethics in all actions and conversations with or regarding credit union members and their accounts; complies with Privacy Act directives.
Qualifications
MBA Preferred
You'll be a great fit if in addition to the completion of a Bachelors degree in marketing, business, technology, design, or a related field.
Minimum 5 years of experience in digital marketing, preferably with a mix of business-to-consumer (B2C) and business-to-business (B2B) experienceExperience with SEO, SEM, marketing automation, CRM, mobile marketing, sales enablement and personalization requiredExperience with a variety of methodologies, including Agile frameworks (SAFe, Scrum, XP, Kanban, etc.) a plusResourceful self-starter who takes action and responds quickly to change with a positive attitudeAbility to manage multiple priorities and meet deadlines in a fast-paced environment as a collaborative, inclusive, and flexible team memberStrong analytical, problem-solving, and decision-making skillsStrong strategic, creative and conceptual abilitiesExcellent written and verbal communication skillsExceptional follow-through and project management skillsStrong project management skillsUnderstanding of data privacy and previous experience working in a heavily regulated industryDriven to deliver measurable resultsDemonstrated ability to inspire and motivate others
