What are the responsibilities and job description for the Marketing Manager | HCM position at CBIZ?
CBIZ, Inc. is a leading professional services advisor to middle market businesses and organizations nationwide. With unmatched industry knowledge and expertise in accounting, tax, advisory, benefits, insurance, and technology, CBIZ delivers forward-thinking insights and actionable solutions to help clients anticipate what's next and discover new ways to accelerate growth. CBIZ has more than 10,000 team members across more than 160 locations in 21 major markets coast to coast.
CBIZ strives to be our team members’ employer of choice by creating an environment where team members are appreciated, recognized for their contributions, and provided with opportunities to grow, both personally and professionally, throughout their careers.
The National Marketing Manager, Human Capital Management, is responsible for developing and executing strategic marketing plans that align with the priorities of the Human Capital Management service line within CBIZ's Benefits & Insurance division. This role works closely with service, region, and industry marketing teams to ensure consistent messaging, effective campaigns, and alignment with CBIZ’s overarching goals to drive brand awareness, client engagement, and revenue growth.
This role reports to the B&I Marketing Business Partner with a dotted line reporting into the National Human Capital Management Leader.
Marketing Strategy and Execution:
- Develop and execute a marketing and communications plan tailored to Human Capital Management’s strategic priorities.
- Align marketing initiatives with enterprise-wide CBIZ campaigns and the broader B&I strategy.
- Partner with service line leadership to identify and prioritize key growth opportunities.
- Partner with marketing teams across services, regions, and industries to ensure cohesive efforts.
- Serve as a liaison between the service line and the broader marketing organization to align priorities and share best practices.
- Build and maintain strong relationships with internal and external stakeholders, including service line leaders, industry partners, and clients.
- Gather and incorporate stakeholder feedback to refine marketing strategies.
- Lead, mentor, and guide junior marketing team members, fostering a collaborative, inclusive, and results-driven environment.
- Provide clear direction and feedback to ensure team success and professional growth.
Qualifications Required
- Bachelor’s degree required; Master’s degree preferred in Accounting, Finance or relevant field
- 7 years experience in public accounting or related field
- 5 years supervisory
- Must have and preserve required licenses
- Ability to manage deadlines, work on multiple assignments and prioritize each assignment as necessary
- Demonstrated ability to communicate verbally and in writing throughout all levels of organization, both internally and externally
- Proficient use of applicable technology
- Must be able to travel based on business needs
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CBIZ.Jobs Category: Corporate
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