What are the responsibilities and job description for the Branding Assistant position at Cedar Lakes Estate?
Overview
We are seeking a dynamic, detail-oriented Brand Assistant to join our team. This role supports Cedar Lakes Estate’s brand presence across physical, digital, and experiential touchpoints. The ideal candidate is a proactive, organized, and creative marketing generalist with a strong understanding of social media, branding, and community management. The Branding Assistant has a welcoming, positive, and can-do attitude!
Duties
- Assist in ensuring brand consistency across all guest-facing and internal touchpoints.
- Help maintain quality control of branded elements, ensuring they align with established standards.
- Track inventory and assist with reordering branded supplies and collateral (e.g., postcards, stationery, promotional items).
- Support brand onboarding sessions by preparing materials and assisting in training new team members.
- Help maintain visual brand resources, including property computers and digital files (e.g., HEX codes, fonts, logos).
- Assist with content planning, creation, and scheduling for primary social channels, including Instagram, TikTok, Facebook, and Pinterest.
- Monitor and engage with followers to foster authentic community connections, under the guidance of the Brand Manager.
- Gather performance data and assist in creating reports to evaluate social media strategies.
- Help manage and update business pages on Google and relevant wedding industry directories.
- Capture and organize content during events, styled shoots, and other moments that reflect our brand.
- Assist in creating graphics, decks, and other branded materials using tools like Canva and Adobe Creative Cloud.
- Update and maintain the Google business page with current photos, reviews, and accurate information.
- Support the Brand Manager in organizing and maintaining the photo library, ensuring assets are properly tagged and accessible.
- Help coordinate styled shoots with the Event Planning team and prepare content needs in advance.
- Assist in updating and enhancing profiles across blogs, websites, and advertising platforms.
- Provide support on special projects as needed to meet seasonal and operational goals.
- Collaborate with the Branding and Hotel Operations teams to ensure guest-facing materials meet branding standards.
- Assist in updating the Guest Guide and in-room messaging with seasonal and operational changes.
Experience
- 1–2 years of experience in marketing, branding, or a related field, with a focus on social media management or content creation.
- Familiarity with tools such as Microsoft Office, Google Drive, Canva, and Adobe Creative Cloud..
- Strong understanding of social media platforms, especially Instagram, TikTok, Pinterest, and Facebook.
- Detail-oriented and organized, with the ability to balance multiple tasks and meet deadlines.
- Excellent communication skills—both verbal and written—with a collaborative and positive attitude.
- Interest in luxury and hospitality brands, with an eye for detail and trends in the industry.
Job Type: Full-time
Pay: $60,000.00 - $65,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Ability to Commute:
- Port Jervis, NY 12771 (Required)
Work Location: Hybrid
Salary : $60,000 - $65,000
