What are the responsibilities and job description for the Manager, Digital Marketing Remote position at Celerant Technology?
Marketing Manager
Location: New Jersey (Hybrid: 2 days on-site, 3 days remote)
Type: Full-Time
Celerant Technology Corp is a leading provider of premium retail management software for retail organizations.
Our software manages all areas of the retail business including point of sale, inventory management, warehouse, distribution, allocation, e-commerce, sales back office, advanced reporting and more.
We give retailers the capabilities to run their operation efficiently and profitably.
Celerant is a successful software company rapidly expanding.
The main headquarters are located in Iselin, New Jersey, with additional offices in Georgia, California, Texas, and Turks and Caicos.
We are looking for a dynamic, results-driven Marketing Manager to lead our marketing team.
This role is crucial in developing and executing strategies that enhance brand visibility, engage our target audience, and drive business growth.
Key Responsibilities
- Develop and execute marketing strategies aligned with business goals.
- Conduct market research to identify trends and opportunities.
- Manage and optimize the marketing budget for maximum ROI.
Team Leadership & Project Management
- Lead, mentor, and inspire a team of seven marketing professionals.
- Set timelines, oversee projects, and ensure marketing goals are met.
- Utilize HubSpot CRM for lead tracking, optimization, and reporting.
Creative Messaging & Content Strategy
- Lead content strategy to support brand awareness and lead generation.
- Craft compelling marketing messages that drive engagement and conversions.
- Work closely with content writers to refine messaging across all platforms.
Digital Marketing
- Oversee and optimize digital marketing efforts, including email, SEO, PPC, and social media.
- Collaborate with the digital team to ensure website updates and online advertising align with campaign goals.
- Plan and manage client conferences and trade shows in partnership with the event coordinator.
Requirements:
- Bachelor's degree in Marketing, Communications, or Business.
- Experience in SaaS technology or retail software is a plus.
- 5 years of experience in marketing and communications, with a proven track record in lead generation.
- Proficiency in HubSpot CRM for lead tracking, campaign management, and analytics.
- Strong understanding of digital marketing, social media, and content creation with a focus on lead generation.
- Exceptional creative writing and messaging skills.
- Strong project management skills with the ability to prioritize multiple tasks and meet deadlines.
- Experience with marketing tools like Google Analytics and social media management platforms.
Compensation:
Competitive Salary with major growth potential, medical benefits, 401K, flexible spending account, 15 PTO days annually, optional dental/optical coverage.