Product Marketing Analyst

Summary

Celestica is seeking a dynamic and collaborative Analyst, Product Marketing to join our Field CTO team. This role is pivotal in driving the success of our market expansion by creating compelling messaging content that drive business growth, and lead strategic marketing initiatives. If you are a superb storyteller, passionate about developing sales collateral that showcase value proposition and differentiations in the market, we invite you to contribute to our exciting journey.

The preferred candidate would be located in San Jose, CA, Austin, TX, or Toronto, ON.

Responsibilities

• Increase pipeline growth and revenue through the successful execution of segment marketing strategies, impactful sales enablement, and effective messaging that resonates with target customers
• Develop compelling and differentiated messaging and positioning, tailored to target customers, and highlight core capabilities and value
• Key stakeholder in executing of marketing initiatives, including launch planning, programming and campaign development, sales enablement, and content development
• Develop and maintain detailed customer journey maps to visualize and improve the customer experience across all touchpoints
• Develop a comprehensive sales kit supporting the selling process, including playbooks, sales decks, battle cards, solutions briefs, white papers, product demos, videos, blogs, and webinars
• Develop custom customer communication strategies, including product discovery announcements, guides, walk-throughs, and success KPIs
• Use insights to drive marketing strategies and ensure alignment with customer needs and market demands
• Support efforts that achieve an increase in market share by leading and executing Go-To-Market (GTM) strategies that position the company as a leader in the industry
• Measure the impact of sales collateral on conversion rates, aiming for an improvement in conversion metrics across different segments

Qualifications

• Proven experience in product/solution marketing, with a focus on developing and executing successful GTM strategies
• Excellent communication and storytelling skills, with the ability to create compelling content
• Analytical mindset with the ability to leverage market and customer data for strategic decision-making
• Ability to manage projects and multiple complex activities and deliver against tight deadlines
• A team player with a positive attitude, able to execute in a fast-paced environment
• A willingness to embrace change and to adapt strategies on the fly
• Working experience in hardware/software technologies or IT Services is preferred

Physical Demands

• Duties of this position are performed in a normal office environment.
• Duties may require extended periods of sitting and sustained visual concentration on a computer monitor or on numbers and other detailed data.
• Repetitive manual movements (e.g., data entry, using a computer mouse, using a calculator, etc.) are frequently required.

Typical Experience

• Two to Four years of applicable experience

Typical Education

• Bachelor’s degree or higher in an associated science discipline, Engineering, Computer Science, etc.
• Educational Requirements may vary by geography

Salary

$57,000 - 75,000 USD/year

The salary range described in this posting is an estimate by the Company, and may change based on several factors, including by not limited to a change in the duties covered by the job posting, or the credentials, experience or geographic jurisdiction of the successful candidate.

Notes

This job description is not intended to be an exhaustive list of all duties and responsibilities of the position. Employees are held accountable for all duties of the job. Job duties and the % of time identified for any function are subject to change at any time.