Marketing Operations Manager

Integration meets innovation

Celigo is a modern integration and automation platform (iPaaS) on a mission to simplify how companies integrate, automate, and optimize processes. Purpose-built for mission-critical processes, Celigo offers unique tools such as runtime AI and prebuilt integrations tailored to resolve the biggest integration challenges, making Celigo incomparably easier to maintain.

The Marketing Operations Manager will lead the optimization of marketing systems, processes, and data to drive efficiency and performance. This role ensures alignment across marketing, sales, and RevOps while supporting the company's growth goals. The ideal candidate combines strategic thinking with hands-on execution.

Strategy and Metrics

• Set priorities and manage KPIs to measure and improve marketing operations performance.
• Advise marketing leadership on strategy improvements using data-driven insights.
• Align marketing operations with company revenue and growth objectives.

Systems and Automation

• Manage the marketing tech stack, including CRM, MAP, and analytics platforms, to ensure teams use tools effectively to meet business goals, while establishing best practices and monitoring performance.
• Become a subject matter expert on the Integrator.io to integrate and automate workflows, tools and data. 
• Ensure systems deliver consistent, accurate data and optimize workflows to reduce manual efforts and improve overall team productivity.

Campaign and Lead Management

• Build scalable workflows for campaign creation, execution, measurement, and optimization.
• Collaborate with BDRs and sales teams to refine lead scoring, routing, and SLAs for handoffs.
• Monitor and improve funnel conversion rates through continuous optimization.

Data and Reporting

• Maintain data integrity and compliance (e.g., GDPR, CCPA) across systems.
• Develop dashboards to track performance, ROI, and cost-per-new-name-acquired metrics.
• Deliver actionable insights to improve campaign and channel effectiveness.
• Manage audience lists and segmentation strategies to ensure the right messages reach the right audiences, maximizing engagement and conversion rates.

Process and Collaboration

• Streamline workflows, eliminate inefficiencies, and document SOPs.
• Partner with cross-functional teams to support program success and alignment.
• Ensure collaboration with external vendors and agencies as needed.

Requirements:

• Bachelor's degree in Marketing, Business, Economics, or related field
• 5 years of experience in marketing analytics or a similar role
• Proven experience with sales, marketing and analytics tools (e.g., Hubspot, Salesforce, Thoughtspot)
• Knowledge of digital marketing channels and advertising platforms
• Experience with A/B testing and experimentation
• Strong problem-solving skills and the ability to translate data into actionable insights

Celigo reasonably expects to pay a base salary between $110,000 per year and $140,000 per year for this position.  Actual starting base pay will be determined by skills, experience, geographic location, and other non-discriminatory factors permitted by law. Total compensation may also include variable incentives, benefits, or other perks as outlined in any formal employment offer made.

Why Celigo

• Celigo is a Visionary in the 2024 Gartner Magic Quadrant for iPaaS, a 2024 Gartner Customer Choice for iPaaS, a G2 iPaaS Leader, and a recognized leader in AI.
• Remote-first culture
• Competitive compensation 
• High-growth, collaborative, and inclusive work environment
• Starting with your first year, we offer 3-weeks of vacation, wellness days, and holidays to recharge and spend time with family and friends
• Generous benefits package, including parental leave
• Monthly tech stipend
• Recognition opportunities

Diversity, Equity, Inclusion, and Accessibility

As a company, one of the values we hold most dear is fostering a safe, collaborative environment to bring out the best in us, so we created our Taking a Stand Initiative. Our TAS initiative is a volunteer committee open to all Celigans, with strong representation from underrepresented voices within our company. We believe, unequivocally, that everyone deserves to be in a place where they feel welcome as they are. Learn more about Taking a Stand.

Celigo is proud to be an equal-opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, national origin, religion, creed, age (40 and over), disability (physical or mental), sex, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, condition (associated with cancer, a history of cancer, or genetic characteristics) military and veteran status, or any other characteristic protected by applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Employees and applicants are also protected against retaliation. Consistent with federal and applicable state laws, acts of retaliation against an employee or applicant who engages in protected activity, such as reporting discrimination or harassment or participating in the EEO process, whistleblowing, or the exercise of any appeal or grievance right provided by law will not be tolerated by Celigo.