What are the responsibilities and job description for the Performance Marketing Analyst position at Celigo?
Integration meets innovation
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.
Celigo is a modern integration and automation platform (iPaaS) on a mission to simplify how companies integrate, automate, and optimize processes. Purpose-built for mission-critical processes, Celigo offers unique tools such as runtime AI and prebuilt integrations tailored to resolve the biggest integration challenges, making Celigo incomparably easier to maintain.
Are you passionate about using data and insights to drive business growth? Do you have a knack for measuring marketing effectiveness and identifying opportunities for improvement? If so, then we have the perfect job for you as a Performance Marketing Analyst !
As a Performance Marketing Analyst, your main responsibility will be to analyze performance metrics and uncover valuable insights that will help us improve our growth strategy. You will work closely with the marketing and sales team to identify trends, develop reports and dashboards, and provide actionable recommendations for campaign optimization.
Your day-to-day tasks include :
- Conducting deep dive analysis on marketing campaigns to track performance and provide insights across multiple platforms
- Utilizing a variety of tools (e.g., Google Analytics, Hubspot, Salesforce) to measure and report on key metrics such as conversion rates, click-through rates, and customer acquisition costs
- Collaborating with the marketing team to create A / B test strategies for landing pages, emails, and ad copy to improve campaign performance
- Auditing existing processes and recommending changes to improve data quality and reduce customer friction
- Monitoring trends and best practices in digital marketing analytics to identify new opportunities for growth
- Building and maintaining program segments and campaign lists in multiple systems of record
- Presenting findings and recommendations in a clear and concise manner to key stakeholders
- Working closely with cross-functional teams (e.g., product, sales) to identify areas for improvement and develop data-driven solutions
We are looking for someone who has a strong analytical mindset and is passionate about using data to drive business growth. The ideal candidate will have experience in marketing analytics, excellent communication skills, and the ability to work independently as well as in a team setting.
Requirements :
Celigo reasonably expects to pay a base salary between $85,000 per year and $105,000 per year for this position. Actual starting base pay will be determined by skills, experience, geographic location, and other non-discriminatory factors permitted by law. Total compensation may also include variable incentives, benefits, or other perks as outlined in any formal employment offer made.
Why Celigo
Diversity, Equity, Inclusion, and Accessibility
As a company, one of the values we hold most dear is fostering a safe, collaborative environment to bring out the best in us, so we created our Taking a Stand Initiative. Our TAS initiative is a volunteer committee open to all Celigans, with strong representation from underrepresented voices within our company. We believe, unequivocally, that everyone deserves to be in a place where they feel welcome as they are. Learn more about Taking a Stand.
Celigo is proud to be an equal-opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, national origin, religion, creed, age (40 and over), disability (physical or mental), sex, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, condition (associated with cancer, a history of cancer, or genetic characteristics) military and veteran status, or any other characteristic protected by applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Employees and applicants are also protected against retaliation. Consistent with federal and applicable state laws, acts of retaliation against an employee or applicant who engages in protected activity, such as reporting discrimination or harassment or participating in the EEO process, whistleblowing, or the exercise of any appeal or grievance right provided by law will not be tolerated by Celigo.
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Salary : $85,000 - $105,000
