What are the responsibilities and job description for the Marketing Manager position at Cella Careers?
Location : Fort Lauderdale, FloridaJob Type : PermanentCompensation Range : $75,000 - 85,000 per yearWe are seeking a dynamic and innovative Marketing Specialist to join our team. This role combines creativity, research, and strategy to develop compelling marketing concepts and fragrance storytelling while supporting sales and enhancing customer engagement. This role offers the opportunity to combine creative vision and strategic thinking in a fast-paced environment. If you are passionate about marketing and storytelling with an interest in fragrances, we'd love to hear from you!Key Responsibilities : Deliver creative briefs, presentations, and marketing concepts by integrating research, design, and storytelling.Conduct market research and trend analysis to identify opportunities and guide strategy.Collaborate with cross-functional teams to create tailored fragrance collections and innovative marketing solutions.Strengthen customer relationships by understanding client needs and presenting impactful insights.Work closely with global marketing teams to adapt tools and strategies for regional markets.Present marketing solutions to clients through virtual and in-person meetings, with occasional travel.Mentor junior team members and contribute to the team's development.Responsibilities : The following duties are essential but not exhaustive : Creative Execution : Deliver creative briefs, marketing presentations, and concepts by combining research, design, visual elements, and compelling copywriting.Market Awareness : Stay updated on new product launches and industry trends; create presentations to inform both internal teams and external stakeholders.Brand Analysis : Monitor and analyze brand developments across categories, including established, new, and emerging brands.Trend Identification : Research cross-category markets, identify trends, and leverage consumer insights to generate actionable opportunities for current and potential customers.Market Research : Conduct detailed market and consumer studies within assigned categories to inform strategic decisions.Customer Insights : Perform white space and competitive analyses to identify opportunities, proposing tailored solutions to meet customer needs.Collaborative Storytelling : Partner with evaluation and perfumery teams to develop engaging fragrance stories and creative marketing concepts aligned with olfactive trends.Fragrance Development : Create proactive and reactive fragrance collections using innovative marketing tools and sensorial presentation techniques, ensuring timely and budget-conscious project management.Client Engagement : Work with sales teams to deepen customer relationships by understanding client priorities and delivering tailored fragrance solutions.Global Collaboration : Partner with global marketing teams to adapt and utilize diverse marketing tools and presentations for regional client needs.Presentations and Travel : Support sales in client meetings, presenting marketing concepts both virtually and in person, with occasional travel.Team Leadership : Mentor and guide junior marketing team members, including interns.Other Duties : Perform additional related tasks as required or assigned.Qualifications : Experience level : ExperiencedMinimum 3 years of experienceEducation : Bachelors (required)Product Development with a Fragrance House requiredSkills : MarketingContent MarketingB2B MarketingManagerJOBID : 1072572 #LI-CELLA#LI-KF1#PLEqual Opportunity Employer : Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility). This posting is open for thirty (30) days.PandoLogic. Category : Marketing & Biz Dev, Keywords : Marketing Specialist, Location : Fort Lauderdale, FL-33304
Salary : $75,000 - $85,000
