What are the responsibilities and job description for the Digital Marketing Manager III position at Cella?
Location : Berkeley Heights, New JerseyJob Type : ContractCompensation Range : $95 - 99 per hourWe're looking for a Digital Marketing Manager to oversee budget management, develop compelling creative briefs, and drive 360° activation plans. You'll collaborate with key markets, manage all media channels, and lead content creation to resonate with target consumers. This role includes tracking campaign performance, ensuring legal and claims validation, and partnering with cross-functional teams to optimize results.Responsibilities :
Manage the content creation budget.
Develop compelling creative briefs based on the marketing strategy (design target, USP, vision of success, etc.) and champion the "Big Idea" generation from consumer insights.
Translate product briefs into 360° activation plans, defining the scope of assets needed within the global framework.
Collaborate with key markets ("drive markets") to validate briefs and gather insights.
Oversee content creation, ensuring resonance with target consumers.
Manage all media channels, including owned (social media, website, beauty tech, PR), earned (advocacy & influence), and paid (above-the-line, search, e-commerce). Manage the social media community management team.
Establish and track campaign KPIs with key markets, providing continuous feedback to creative teams.
Partner with R&I, Claims, and Legal to validate creative / claims.
Work with CMI to assess campaign performance using data from key markets.
Qualifications :
A Bachelor's degree in Marketing, Communications, Journalism, or a related field is typically expected.
At least 7 years of proven experience in campaign management, content creation, or a similar role.
Deep understanding of content marketing principles and best practices for different platforms (blogs, social media, email, etc.). You should be comfortable developing and executing content calendars and aligning content with overall marketing goals.
Excellent writing and editing skills across various formats (articles, website copy, social media posts, emails, video scripts). You might need experience with SEO, visual content creation (basic graphic design or video editing), and understanding content performance metrics.
Ability to plan, execute, and measure marketing campaigns across multiple channels. This includes setting campaign goals, managing budgets, analyzing results, and optimizing for better performance.
Strong organizational and time management skills to manage multiple projects simultaneously and meet deadlines. Familiarity with project management tools can be a plus.
Ability to track, analyze, and report on campaign and content performance using relevant metrics to guide future strategies and prove ROI.
Skills :
Excellent communication skills to collaborate effectively with internal teams (design, development, sales) and external partners or agencies.
JobID : 1080110#LI-Cella#LI-SJ1Equal Opportunity Employer : Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility). This posting is open for thirty (30) days.
Salary : $95 - $99
