What are the responsibilities and job description for the Digital Marketing Specialist position at Cella?
Location: Minneapolis, Minnesota
Job Type: Contract
Compensation Range: $30 - 38 per hour
We are seeking a dynamic and results-oriented Digital Marketing & Community Engagement Specialist to join our team on a contract basis. This role will be instrumental in enhancing our online presence, driving lead generation, and building strong relationships within our local community. The ideal candidate will be a self-starter with a passion for digital marketing, social media, and community engagement.
Responsibilities:
#PL
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).
This posting is open for thirty (30) days.
Job Type: Contract
Compensation Range: $30 - 38 per hour
We are seeking a dynamic and results-oriented Digital Marketing & Community Engagement Specialist to join our team on a contract basis. This role will be instrumental in enhancing our online presence, driving lead generation, and building strong relationships within our local community. The ideal candidate will be a self-starter with a passion for digital marketing, social media, and community engagement.
Responsibilities:
- Digital & Social Media Marketing:
- Manage and grow our social media presence across platforms (Facebook, YouTube, LinkedIn, Instagram).
- Create engaging content, including images, short videos, customer testimonials, and project updates.
- Monitor and respond to comments and messages to foster community engagement.
- Develop and manage paid social media advertising campaigns (Facebook Lead Ads, YouTube Ads, etc.).
- SEO & Website Management:
- Collaborate with our agency on SEO strategy to improve local search rankings.
- Maintain and update website content, including service pages, blog posts, and FAQs.
- Optimize our Google Business Profile (GBP) for enhanced local visibility and lead generation.
- Advertising & Local Sponsorships:
- Research and recommend strategic marketing investments in local sponsorships, print advertising, local radio, and direct mail.
- Build and nurture relationships with local community groups, HOAs, and realtors to generate referral opportunities.
- Coordinate partnerships with home service marketplaces (Angi, Thumbtack, HomeAdvisor).
- Lead Generation & CRM Coordination:
- Track lead sources (organic search, PPC, social media, referrals) and analyze conversion rates.
- Collaborate with the sales team to ensure proper lead follow-up and CRM management.
- Test and optimize lead generation strategies, including landing pages and call tracking.
- Marketing KPI Tracking & Reporting:
- Generate monthly marketing reports showcasing key performance metrics (website traffic, SEO rankings, lead sources, conversion rates, social media engagement, ROI).
- Provide data-driven recommendations to refine and improve marketing strategies.
- Reputation & Review Management:
- Monitor and respond to online reviews across platforms (Google, Yelp, Facebook, BBB).
- Encourage satisfied customers to leave positive reviews.
- Address negative reviews professionally and proactively.
- Proven experience in social media management and content creation.
- Familiarity with SEO principles and website management.
- Understanding of local advertising and lead generation strategies.
- Proficiency in tracking and reporting marketing data.
- Excellent communication and interpersonal skills.
- Experience with CRM systems.
- Experience with paid social media advertising.
- Experience working with Home service industry.
- Social Media
#PL
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).
This posting is open for thirty (30) days.
Salary : $30 - $38
