Market Analyst

Location: New York, New York

Job Type: Contract

Compensation Range: $30 - 35 per hour

Our client is seeking a Market Analyst to join their Kids & Family Consumer Insights Team. This role supports research focused on preschoolers (2-5 years old), big kids (6-11 years old), and their parents. The ideal candidate will contribute to research across several areas, including content development, consumer products, marketing, and tracking key performance metrics for shows and franchises. This is a great opportunity for someone with a passion for kids' media and a strong foundation in both qualitative and quantitative research methods.

Responsibilities:

• Assist with the design, data collection, analysis, and dissemination of research findings across qualitative and quantitative projects, including responsibilities such as notetaking and survey link testing.
• Support scheduling by managing testing calendars and project timelines, gathering and organizing testing assets, managing vendors, and maintaining databases and shared server folders.
• Contribute to the creation and review of research instruments and materials such as questionnaires, screeners, discussion guides, data tables, and reports.
• Update and summarize key findings in monthly and annual tracking deliverables.
• Stay up-to-date on new and upcoming content in the preschool and kid landscapes, supporting the team's efforts in this area.
• Assist with special research projects and collaborate with other research counterparts as needed.
• Support the measurement of key metrics such as ownership and interest in content, as well as the effectiveness of marketing materials (logos, trailers, key art, etc.).
  
  
  

Qualifications:

• Bachelor's Degree in psychology, education, child development, marketing, communications, or a related field.
• 2 years of experience in qualitative and quantitative research, preferably in the media/entertainment or a kid-focused industry.
• Strong proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook).
• Comfortable working with large data sets and conducting analyses.
• Ability to assist with the creation and testing of survey links and research instruments.
  
  
  

Skills:

• Exceptional oral and written communication skills.
• Strong attention to detail, project management, and organizational skills.
• Proficient in data visualization and summarizing findings clearly.
• Ability to manage multiple projects and priorities simultaneously.
• Experience with coding open-ended survey responses is a plus.
• Experience working with and/or moderating kids is a plus.
  
  
  

JOBID: 1085497

#PL

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).

This posting is open for thirty (30) days.