MARKETING AUDIENCE LEAD

• Establishes the business priorities for the audience by working with client segment teams, business groups, and senior leaders.
• Defines the business problem by partnering with senior leaders (as appropriate) to develop the situation assessment, identify business opportunities to crisply define the problem to solve. A solid understanding of our industry, business model and competitive positioning is required to achieve this.
• Develops and implements the overall marketing strategy for the target audience to achieve the desired change in audience behavior or attitudes.
• Partners with marketing research, sales and product teams to develop powerful audience insights that drive the achievement of business objectives.
• Translates business opportunity into marketing actions by developing the marketing brief from which the go-to-market plan will be developed.
• Partners with cross-functional marketing team to develop and deploy marketing programs aligned to the business objectives and strategies by leading an agile team and delivering via agile methodologies and practices.
• Translates business problems into creative direction by developing a focused brief. Evaluate creative via this brief and be able to provide effective and constructive creative feedback during creative development.
• Creates strong stakeholder relationships with leaders in marketing and the client segment team.
• Leads the establishment and the delivery of campaign reporting and overall segment analysis for the target audience.
• Measures audience engagement with marketing efforts.
• Uses data to design and adapt marketing activities in real time to maximize success. Course- corrects marketing activities to achieve audience goals.
• Determines ROI of marketing activities.
• Performs additional responsibilities as assigned.

Qualifications:

• Familiarity of the financial industry, broker/dealer firms and their advisors, strongly preferred.
• Demonstrates ability to effectively plan and manage the work of diverse, multiple teams.
• Demonstrates ability to influence groups and/or more senior associates.
• Demonstrates judgment in resolving matters of high complexity.
• Demonstrates intellectual curiosity and analytical skills in areas of moderate complexity.
• Demonstrates ability to collaborate and develop/maintain working relationships inside and outside the organization to enable effective completion of business objectives.
• Demonstrates effectiveness in leading/facilitating a variety of meetings.

JOBID: 1080319
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).

This posting is open for thirty (30) days.