MARKETING BRAND MANAGER

Location: Solon, Ohio (Onsite)
Job Type: Contract
Compensation Range: $31 - 35 per hour

We are looking for a strategic Marketing Brand Manager to drive consumer insights, brand innovation, and business growth. The ideal candidate will analyze consumer data to inform marketing strategies, optimize investments, and manage P&L to meet revenue, profit, and market share goals. This role involves leading sales tracking, demand forecasting, and revenue management strategies while driving cross-functional execution to enhance brand awareness. The successful candidate will also inspire high-performance teams, collaborate on go-to-market strategies, and champion best practices for continuous growth and innovation.

Responsibilities:
Consumer & Market Insights

• Develop a deep understanding of consumer demographics, behaviors, and purchasing drivers using data and research.
• Analyze insights to inform marketing strategies, optimize investments, and drive business growth.
• Leverage trends and analytics to fuel brand innovation and communication strategies.

Business Planning & Strategy

• Own P&L to ensure revenue, profit, market share, and brand health goals are met.
• Lead monthly business operations, sales tracking, and demand forecasting to address supply challenges.
• Utilize data-driven decision-making to shape category, portfolio, and brand strategies.
• Develop revenue management strategies, including pricing, promotions, and product architecture.
• Drive cross-functional execution to deliver business objectives.
• Explore innovative brand growth opportunities, including partnerships and licensing.

Brand & Product Experience

• Lead campaign strategies to enhance brand awareness and engagement across key touchpoints.
• Ensure brand identity and activations remain culturally relevant and impactful.
• Maximize marketing ROI by optimizing demand generation and budget efficiency.
• Drive innovation and product pipeline development based on market insights.

Commercial Execution

• Collaborate with sales teams to execute go-to-market strategies and optimize brand positioning.
• Translate long-term strategic plans into actionable annual sales and marketing initiatives.
• Develop and lead annual marketing plans, integrating product, pricing, distribution, and promotion strategies.

Leadership & Team Development

• Inspire and lead cross-functional teams to achieve high performance.
• Foster a culture of knowledge-sharing and category expertise.
• Champion best practices to drive continuous brand and business growth.

Qualifications:

• 5 years of experience in marketing, brand management, or business management, preferably in a B2B environment.
• Proven ability to lead and influence cross-functional teams and agency partners through strong negotiation and relationship-building skills.
• Expertise in developing strategic plans and managing budgets for communication campaigns and commercialization initiatives.
• Hands-on experience in executing marketing communication projects, including digital and media strategies.
• Ability to analyze data, research, and market trends to uncover insights into consumer and operator behavior.
• Strong problem-solving and analytical skills, with a creative approach to tackling complex and undefined challenges.

JOBID: 1085693
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).

This posting is open for thirty (30) days.