Brand Marketing Manager

12 month conract. Likely to extend. Opiton to hire.

Hybrid schedule: 3 days/week onsite.

Client: A major global corporation and leader in their industry with annual revenue over $90B and employing over 250,000.

Overview:

This position will play a central role in developing and executing the strategy to deliver profitable growth and key near-term operations for a specific brand. Leverage actionable insights to drive end-to-end optimization. In collaboration with cross-functional teams including sales, operations, trade assets and finance to ensure executional excellence of annual business plans and strategy. This role is accountable for championing the category, brand’s identity, and knowing the consumer deeply to create a north star for all business and brand decisions. Seeking an extraordinary marketing, brand and business leader with a strategic business mindset and a passion to enlist and engage new and existing operators with global best-selling brand. This critical role is responsible for leading core business strategy and its portfolio of B2B beverage dispensing equipment solutions as well as standard portfolio. Lead marketing plan execution across all target channels.

Role:

• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and research.
• Analyze data and synthesizes learning into insights to optimize plan and commercial investment decisions to deliver business results
• Leverage data and trends to generate insights and transforming them into marketing innovation, brand building (communications), optimize plan and commercial investment decisions to deliver business results.
• Provide P&L ownership to ensure that key business KPIs are met—revenue, profit, market share and brand health.
• Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges.
• Track sales, consumption, and consumer trends to identify gaps / opportunities.
• Perform accurate and healthy demand forecast process including inventory at warehouse, customers as well as key demand fluctuations.
• Strategically chart a course for the category, portfolio, and brand using data-driven decision-making using the various business planning cycles to build compelling stories to rally internal teams and customers.
• Lead the development of strategic revenue management strategies to drive long-term profitable growth for the business including pricing, promo, and price pack architecture (PPA).
• Provide end to end cross functional leadership to project and drive impact of business plan and prepare cross-functional teams to deliver (procurement, T&P, ensure supply, etc.)
• Explore and incorporate new approaches to brand innovation in the brand’s innovation strategy including licensing agreements and strategic partnership.
• Identify optimal engagement strategy and campaign structure with internal teams and external agencies to reach operators when and where they are most receptive, increasing awareness, penetration and / or purchase frequency.
• Translate 3-year strategic plan into an annual commercial plan to drive sales and marketing tactics through target channels and partners.
• Ensure solutions are differentiated, creating a brand value proposition and influencing purchase behavior
• Lead the development and execution of annual marketing plans to address all aspects of the marketing mix - product, price, place & promotion.
• In collaboration with cross-functional and external experts, lead within the context of the division's innovation /renovation strategy, supporting innovation and renovation pipeline development based on key consumer, operator, channel and marketplace data.

Qualifications:

• University Degree (BA/BS) in Marketing or related business field, or equivalent experience. MBA is desired.
• 5 - 7 years work experience in marketing, brand management or business management ideally with B2B experience.
• Strong research and strategic analysis skills.
• Knowledge of budget control methods, policies and procedures.
• Financial acumen and the understanding of calculating risk/return on business decisions.
• Experience leading and influencing cross-functional teams and / or agency partners utilizing strong negotiation and relationship building skills.
• Experience developing strategic plans and budgets such as communication campaigns or commercialization strategies.
• Experience leading marketing communication projects including digital and media strategies.
• Experience leveraging data, research, and trends to generate insights to understand consumer & operator behavior.