What are the responsibilities and job description for the MARKETING SPECIALIST position at Cella?
Location: Minneapolis, MN or Horsham, PA (Hybrid)
Job Type: Contract
Compensation Range: $38.00 - 42.99 per hour
We are looking for a Marketing Specialist to lead brand marketing execution for credit card products. As part of the digital marketing team, you'll develop and execute strategies for digital advertising campaigns to acquire customers, drive revenue, and increase brand awareness. You'll focus on boosting online sales by attracting qualified prospects to digital platforms, while meeting product growth and profit goals.
Hybrid position - 3 days in office (flexible on which days)
Responsibilities:
- Leads end-to-end paid media marketing initiatives for Bank Brand driving strategy, implementation, and optimization.
- Develops a holistic digital media strategy and manages cross functional team to execute against plans to reach success metrics.
- Manages relationship with internal and external stakeholders, aligning on digital account goals and strategies, and reporting performance. Strong communication and presentation skills are key.
- Analyze digital funnel performance to measure results and optimize funnel metrics.
- Lead ongoing management and optimization of paid search, programmatic, display, paid social, digital audio, video, native and more.
- Partner media agency to plan and coordinate strategy to achieve campaign goals and ensure all required tagging/tracking is completed accurately.
- Reviews risk data related to product line(s) and ensures risks are effectively monitored and managed.
Qualifications:
- 3 or more years of experience in related field
JOBID: 1082678
#LI-CELLA
#LI-TL1
#PL
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).
This posting is open for thirty (30) days.
Salary : $38 - $43
