What are the responsibilities and job description for the Digital Marketing Specialist position at Centaur Digital Pvt Ltd?
DIGITAL MARKETING SPECIALIST
Job Overview:
We are seeking a Marketing & Digital Marketing Expert with a minimum of 3 years of experience to join our dynamic team. The ideal candidate will play a pivotal role in developing and executing comprehensive marketing strategies aimed at increasing brand awareness and driving business growth. This individual will collaborate across teams to ensure a cohesive and results-driven marketing approach.
Key Responsibilities:
- Develop and execute marketing strategies that align with company objectives and market trends. * Manage SEO/SEM campaigns, including keyword research, optimization, and performance tracking. * Oversee digital advertising initiatives, such as Google Ads, social media ads, and email marketing campaigns. * Work on brand marketing, enhancing our market position through consistent messaging, brand identity, and content strategies. * Plan and execute end-to-end marketing campaigns, from conceptualization to execution and analysis, ensuring timely delivery and measurable outcomes. * Analyze campaign performance, provide data-driven insights, and recommend improvements for future campaigns. * Collaborate with sales and product teams to ensure marketing efforts align with broader business objectives. * Stay updated on industry trends, emerging platforms, and competitor strategies to maintain a competitive edge. * Key Qualifications: * Proven experience with SEO/SEM strategies and tools (e.g., Google Analytics, Ahrefs, Moz). * Strong knowledge of brand marketing, including positioning, messaging, and customer engagement. * Ability to plan and implement multi-channel marketing strategies (social media, email, digital ads, content marketing). * A strong understanding of content creation and campaign management. * Experience with marketing tools such as HubSpot, Mailchimp, Google Ads, Facebook Business Manager, etc. * Excellent communication and interpersonal skills for working in a collaborative environment. * Analytical mindset with the ability to interpret data and generate actionable insights. * Creativity combined with a data-driven approach to decision-making. Preferred Qualifications: * Experience in managing a team or overseeing the work of external agencies. * Knowledge of web development basics or working with web developers. * Certification in Google Ads, HubSpot, or other relevant platforms is a plus. Why Join Us? * Be a part of a growing and innovative company that values creativity and data-driven decision-making. * Opportunities for career advancement and professional development. * Collaborative and supportive work environment.
Job Type: Full-time
Pay: $71,712.00 - $77,605.00 per year
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Experience:
- Marketing: 3 years (Required)
Ability to Commute:
- Washington, DC 20521 (Required)
Ability to Relocate:
- Washington, DC 20521: Relocate before starting work (Required)
Work Location: In person
Salary : $71,712 - $77,605