Marketing and Communications Manager

The Organization  

Purpose and Mission 

Founded in 1999, the Center for Urban Families (CFUF) strengthens urban communities by helping fathers and families achieve stability and economic success. As a pioneer in responsible fatherhood, family strengthening, and workforce development, CFUF’s programs seek to help clients fully exit poverty and sustain themselves and their families. CFUF serves Baltimore’s most marginalized populations living in marginalized populations living in underserved communities. Our members (the term we use when referring to our clients) are 98% African American, 60% male, 89% unemployed, 50% ex-offenders and homeless, and 30% without high school diplomas. More than 90% face one or multiple temporary or chronic personal, logistical, or human barriers. 

ALL In is CFUF’s comprehensive strategy to accelerate social and economic opportunity and advocate for policies that promote equity and racial justice. Leveraging 20 years of positive impact and applied learnings, the All In strategy targets two critical areas: chronic unemployment and family instability. The approach links individual accountability, person-centered case management, and supportive networks with workforce development training, education, and civic engagement. ALL In dismantles poverty and builds long-term social and economic prosperity that results in brighter futures for our members, their families, and the communities in which they live.

National impact: CFUF’s Practitioners Leadership Institute (PLI) provides technical assistance, and promotes and extends best practices in family strengthening, responsible fatherhood and workforce development to practitioners and key stakeholders across the country. CFUF is also nationally renowned for its public policy work in the responsible fatherhood arena. 

Culture and Practice 

CFUF is an organization committed to high excellence and quality service to all its stakeholders. Our culture thrives because of a transparent, reflective, and creative environment. We are a highly autonomous workforce, and our staff embraces humor, food, fun, and a passion to serve our members. We believe in recognizing and rewarding high performers. All of these qualities and attributes make a premier employer of choice. 

Staffing and Governance  

CFUF is governed by a 19-member board of directors. The organization’s current budget is $8.8 million.  CFUF maintains a staff of 47, and our leadership team is comprised of our Chief Executive Officer, Chief Operating Officer, Director of Development, Director of People & Culture, Director of Finance & Administration, Director of Research & Evaluation, Director of Advocacy & Strategic Initiatives, Director of Programs, Director of Family Strengthening & Community Engagement, and Director of Practitioners Leadership Institute.

Position Summary: The Marketing and Communications Manager position is a vital part of the Development Department and is responsible for online fundraising marketing, communications, digital and social media outreach to increase awareness of CFUF’s programs, services, events, and community engagement at both the local and national level. This position reports to the Director of Development.

POSITION RESPONSIBILITIES: 

Media/Public Relations:

• Write and disseminate all press releases and media alerts; track coverage and serve as the main point of contact for reporters and producers
• Cultivate relationships with national and local media to develop CFUF as a go-to source, raising the organization's profile and educating the public on policies that strengthen urban families and mitigate the damage of systemic inequity and mass incarceration.
• Research television, print and digital news coverage and industry trends to develop strategic opportunities for earned media

Graphic Design/Visual Communication:

• Maintain brand consistency across all platforms and materials
• Design and create collateral for organization, fundraising, events, and campaigns
• Assist with the production of the annual impact report
• Maintain photo and video library

Digital Media:

Social Media:

• Manage existing social media platforms and identify new opportunities to remain current with trends and best practices
• Create content for a compelling content calendar and campaigns reflecting CFUF’s mission to fuel audience and traffic growth
• Lead social media strategies that ensures all content aligns with CFUF’s mission, vision and marketing goals
• Manage engagement and analytics using appropriate available tools (e.g., Meta Business Suite, Google Analytics)
• Manage ad campaigns and digital fundraising strategies

Website:

• Create and update content for CFUF’s website, collaborating with the web developer when necessary
• Identify and utilize appropriate assessment tools to analyze website performance and identify improvements in user experience

Email Marketing:

• Create email campaigns, including quarterly eNewsletter, referral partner emails, etc.
• Oversee email lists, segmentation and content development
• Analyze email metrics, sharing results and adjust strategies based on outcomes

Digital Fundraising:

• Create thoughtful, educational content to ensure current and prospective donors are informed and engaged with our work
• Enhance stewardship of donor communications by creating follow-up content and campaigns for donors
• Generate content and engagement across all digital media platforms that moves users to donate and/or fundraise

Team Work:

• Establish meetings and implement processes to determine communication needs, strategy, schedule and opportunities
• Work across all departments to ensure brand consistency and information accuracy for publications, website, and media.

EXPERIENCE, SKILLS, AND ABILITIES REQUIRED: 

The ideal candidate must have a passion for, commitment to, and understanding of CFUF’s values and principles regarding the challenge of urban fathers and families. Highly qualified applicants will bring a variety of experiences and attributes to CFUF, including:  

• Bachelor's degree in business, marketing, communications, journalism, or related field.
• 3  years of related experience in marketing and communications.
• 3  years of related experience in nonprofit agency operations is desirable.
• Knowledge of Adobe Creative Suite, Microsoft Office Suite, WordPress, and graphic design principles are a plus.
• Demonstrated excellence in verbal and written communication skills, graphic design
• Budget management and cost estimating is desirable.
• Sound problem solving and decision-making skills
• Ability to manage multiple projects simultaneously
• Ability to manage competing demands, priorities, or unexpected events well and change approaches or methods to best fit the situation   
• Ability to maintain confidentiality within the workplace 
• Resilient and tenacious with a high level of personal integrity
• High ethical standards and values   

PROFESSIONAL EXPECTATIONS

Is a member or will become a member of an industry recognized marketing, communications, and/or journalism professional association.

CONDITIONS/ADDITIONAL RESPONSIBILITIES:

• This is a 40 hour/week position. Hybrid schedule available with minimum three days in-office.
• Work outside of normal working hours is required.
• Reliable transportation is required.

TO APPLY, PLEASE SUMBIT

Cover letter, detailed resume, and writing, design, and publications samples