What are the responsibilities and job description for the Director of Marketing, Social Media & Communications position at Central Connecticut Coast YMCA?
Description
Are you a creative and strategic marketing professional passionate about driving brand awareness and engagement? The Central Connecticut Coast Y (CCCY) is looking for a Director of Marketing, Social Media & Communications to lead our digital presence, content creation, and brand storytelling. This role will oversee social media strategy, graphic design, website management, and internal / external communications to support the YMCA's mission and impact.
What You'll Do :
- Develop and implement an organic social media strategy, audience growth plan, and KPI framework across Instagram, Facebook, and LinkedIn.
- Collaborate with CCCY branches to create engaging social media campaigns aligned with brand marketing initiatives.
- Manage thesocial media content calendarand optimize performance through data-driven insights.
- Oversee website updates as the primary contact for the design vendor, ensuring a seamless user experience.
- Lead brand consistency efforts, ensuring all messaging aligns with Y-USA standards.
- Utilize Adobe Creative Suite to design marketing materials and enhance engagement.
- Mentor and lead the Marketing Coordinator in executing digital marketing plans.
- Support YMCA branches with marketing materials for annual campaign initiatives.
- Track and analyze marketing performance metrics to inform content strategies.
Requirements
