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Director Of Marketing, Social Media & Communications

YMCA
New Haven, CT Full Time
POSTED ON 2/17/2025
AVAILABLE BEFORE 5/10/2025

Join the Central Connecticut Coast YMCA as Director of Marketing, Social Media & Communications and lead innovative brand engagement!

Job Description

The Director of Marketing, Social Media & Communications is responsible for leading and implementing strategic marketing initiatives that enhance the visibility and engagement of the Central Connecticut Coast YMCA (CCCY). This role develops and oversees an integrated marketing plan, social media strategy, and brand management while ensuring consistency across all communication platforms. The Director also manages content creation, graphic design, website updates, and internal / external messaging to support the YMCA’s mission.

Qualifications

  • Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field (or equivalent experience).
  • Minimum 5 years of experience in marketing, social media management, content creation, and website management.
  • Proficiency in graphic design tools (Adobe Creative Suite) and social media scheduling platforms.
  • Strong experience in website content management (WordPress preferred).
  • Excellent written, verbal, and interpersonal communication skills.
  • Ability to analyze data and adjust marketing strategies accordingly.
  • Strong organizational and time-management skills, with the ability to manage multiple projects.
  • YMCA Organizational Leader Certification (or ability to obtain within two years of hire).

Essential Functions

  • Develop and execute a comprehensive marketing and communications strategy to enhance brand awareness.
  • Implement an organic social media strategy, focusing on audience growth and engagement across platforms.
  • Manage the content calendar, ensuring high-quality and consistent messaging.
  • Oversee graphic design and content creation, using tools like Adobe Creative Suite.
  • Lead website updates and serve as the primary contact for web design vendors.
  • Provide training and guidance to branch teams on social media best practices.
  • Monitor analytics and optimize strategies based on performance data.
  • Lead crisis communication efforts and serve as the media spokesperson when necessary.

    • Cause-Driven Leadership Competencies

    Engaging Community - Build and strengthen relationships with community members and stakeholders.

    Collaboration - Work effectively across all levels of the organization to ensure brand alignment.

    Innovation - Develop creative solutions to enhance digital presence and audience engagement.

    Communication & Influence - Clearly articulate the Y’s mission and brand through marketing initiatives.

    Critical Thinking & Decision Making - Use data-driven insights to inform marketing strategies.

    Required Certifications

    YMCA Organizational Leader Certification (or ability to obtain within two years)

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