Copy Manager (Copywriter)

General Function

The Copywriter plays a critical role in shaping and maintaining the college’s brand voice across all communications. Reporting to the Director of Creative Services, this position is responsible for developing, writing, and editing compelling copy for a variety of platforms and channels, with a primary focus on creative assets produced by the marketing and creative team. The copywriter will ensure consistency in messaging, tone, and style across all materials, reinforcing the college’s brand identity and effectively engaging key audiences.
Additionally, this role will serve as the lead editor for institutional communications, including news releases, reports, and other editorial content. The ideal candidate is a strategic thinker with a strong understanding of brand voice, digital content best practices, and audience engagement.

Duties and Responsibilities

• Copywriting and content development: Develop clear, engaging, and brand-aligned copy for digital and print materials, including website content, social media posts, digital ads, digital signage, flyers, brochures, and other marketing and communications collateral. Ensure all written materials maintain a consistent voice, tone, and messaging that aligns with the college’s brand guidelines. Craft persuasive and audience-focused content that effectively communicates key messages and supports the college’s objectives.
• Visual collaboration: Collaborate with designers and other creative team members to create copy that enhances and complements visual assets.
• Editing, proofreading and brand voice consistency: Serve as the lead editor for key institutional communications, including news releases, annual reports, and other editorial materials. Proofread and edit most written content to ensure clarity, accuracy, and alignment with AP Style, college style guidelines, and branding standards.
• Copywriting best practices: Establish and enforce best practices for written content to ensure a unified brand voice across all platforms and departments. Provide guidance and editorial support to internal stakeholders to help maintain brand consistency in their communications.
• Collaboration and strategy: Work closely with marketing, creative, digital and communications teams to align copy with overall campaign strategies and institutional priorities. Contribute to content strategy discussions, ensuring storytelling is engaging, relevant, and effective for target audiences.
• Trend monitoring: Stay informed on industry best practices, emerging digital trends, and evolving audience expectations to enhance content strategies.
• Performs other duties as assigned.

Minimum Requirements and Preferred Qualifications

• Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field.
• 3 years of experience in copywriting, content creation, or editorial roles, preferably in higher education or an agency setting

Additional Information

Knowledge, Skills, Abilities, and Worker Characteristics:

• Self-starter, organized, creative mindset
• Strong portfolio demonstrating expertise in copywriting across digital and print platforms.
• Exceptional writing, editing, and proofreading skills, with a strong attention to detail and consistency.
• Expertise in maintaining a cohesive brand voice and adapting messaging for different audiences and platforms.
• Strong familiarity with AP Style and best practices for digital content.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Knowledge of SEO best practices and digital marketing strategies.
Strong collaboration and communication skills.