Marketing Content Strategist

Private School

100% REMOTE

Needed ASAP

DIRECT HIRE (NOT A CONTRACT)

Marketing Content Strategist-having worked in education is a plus.

Essential Skills:

• Exceptional writing, editing, and proofreading skills, with the ability to craft compelling narratives for various audiences and platforms.
• Experience developing and optimizing email, SMS, and paid ad campaigns.
• Knowledge of market research and competitor analysis to inform strategic decision-making.
• Ability to analyze marketing data and adjust strategies based on performance insights.
• Experience in public relations, including writing press releases and securing media coverage.
• Excellent interpersonal and collaboration skills, with the ability to work across departments and with external stakeholders.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Passion for education and an interest in innovative content marketing strategies.
• Strong analytical, interpretive, evaluative, and constructive thinking, and organizational skills.
• Access to dependable and high-quality internet and a quiet work space that allows the individual to be fully present and available as needed during typical work hours.

Education/Credentials:

• Bachelor’s degree or higher in Journalism, Marketing, Communications, Advertising, Public Relations, or a related field.
• 5 years of experience in content strategy, storytelling, and digital marketing.
• Proficiency in SEO best practices and content optimization strongly preferred.
• Basic graphic design skills and experience using Canva, Adobe Creative Cloud or other design tools strongly preferred.

Job Duties:

Duties include, but are not limited to:

• Develop and execute a content strategy that supports email campaigns, paid advertisements, web content and marketing collateral to attract and engage prospective families.
• Amplify student/family stories and highlight the unique experiences of the Laurel Springs Community. Craft compelling, creative storytelling ensuring content is engaging and shareable across various platforms.
• Research competitors and market trends to refine key differentiators and position Laurel Springs effectively.
• Work closely with internal departments to understand program offerings and translate them into marketing strategies that resonate with prospective families.
• Analyze content performance metrics and adjust strategy accordingly to maximize engagement and conversions.
• Develop press releases and work with media outlets to generate coverage and increase brand visibility.
• Create a roadmap to shift content marketing from the traditional formats, positioning Laurel Springs as a thought leader through creative initiatives such as podcasts, panel events, and other innovative content formats.
• Maintain brand consistency across all written and visual content, ensuring alignment with brand voice and messaging.
• Stay current with content marketing trends, digital marketing best practices, and emerging media formats especially as it relates to private school and online education industries.
• Utilize tools such as Google Analytics, Canva, and Bitly to measure content effectiveness and inform future strategies.
• Demonstrate working knowledge of Search Engine Optimization (SEO) and how to maximize Laurel Springs website indexing and ranking.
• Demonstrate understanding of UTM parameters, including how to create, implement, and leverage them for tracking campaign performance, measuring traffic sources, and optimizing marketing strategies.
• Generate and integrate relevant content that aligns with audience interests and drives engagement.
• Participate collaboratively and professionally in school-wide meetings, events, communications and activities, both online and in person, with some required evening virtual events.

• Engage in ongoing professional development (internal and external), practice self-assessment, and strive for continuous improvement.

• Maintain confidentiality regarding students, families, and staff as well as LSS management and operations.

• Perform other duties as assigned.