What are the responsibilities and job description for the Marketing and Content Strategist position at Town of Gilbert?
Team Gilbert has an exciting opportunity for a highly motivated professional to fill the position of Marketing and Content Strategist supporting the Gilbert Police Department.
The Marketing and Content Strategist plays a key role in creating digital marketing and public relations campaigns, as well as branding materials for the Gilbert Police Department. This position manages social and digital media content, including creating engaging video and social content, analyzing engagement metrics, and developing strategies for Gilbert PD’s social and digital media channels. Additionally, the strategist is responsible for outreach efforts and maintaining community relations. This position works within Gilbert’s Office of Communications and Engagement and will closely collaborate with the Communications and Marketing Officer supporting the police department.
Responsibilities include:
Lead content development, community engagement, and analytics for Gilbert PD’s social media channels
Strategize and plan for content development in the form of content calendars but is also able to accommodate impromptu content creation.
Utilize storytelling to produce/edit original and interactive content for several social media platforms, such as videos, photos, text, and graphics.
Support the Communications and Marketing Officer with media relations as needed.
Engage with the community across various platforms to build relationships through social media discussions to foster proactive, constructive, and positive interactions
Create and assist with social media messaging, responses to community members and coordination with internal and external partnerships as needed, especially when working on community-wide projects
Conduct research to determine target audiences to inform content development and assessment of publishing on appropriate police social media account(s)
Provide additional support for Town-wide social media and digital advertising.
Works with the Gilbert PD public affairs office on community event planning and outreach needs
Responsible for capturing video and photography during emergency situations and special events
Oversees Gilbert Police Department’s web presence, assisting with making updates within the content management system.
Anticipated Recruiting Timeline:
- Posting Closes: April 21st, 2025
- Candidate Review: April 23rd, 2025
- Virtual Interview Invites Sent: April 29th, 2025
- Virtual Interviews Due: May 7th, 2025
- In-Person Interview Invites sent: May 15th, 2025
- In-person Interviews the week of May 22nd, 2025
Anticipated New Hire Start Date: June 9th, 2025
This position is eligible for hybrid (remote/in-office) work. Core business hours are Monday-Thursday, 7 AM – 6 PM. This position will require occasional on-call, nights and weekend work.
You are creative, excited by the next big social platform or trend, and thrive on making connections and building communities. You actively participate as a member of a team to move the team toward the completion of goals and produce quality outcomes. You are committed to our safety philosophy, and you take great pride in proactively managing time and resources to ensure that work is completed efficiently while accomplishing objectives and achieving goals.
At Team Gilbert, we hire innovative, forward-thinking problem-solvers who love their work! In addition to possessing the ability to live out our core and functional values daily, candidates must possess the following requirements:
Bachelor's degree in Marketing, Journalism, Communications, Public Relations or a related field.
Two to Five (2-5) years of experience in social media and/or digital marketing.
Any equivalent combination of experience and training which provides the knowledge and abilities necessary to perform the work will be acceptable.
Valid Arizona Driver's license.
Knowledge Of:
Up-to-date knowledge of social media platforms and strategies
Well-versed with social media management platforms such as Sprout Social
Experienced in social content creation, photography, videography, and graphic design
Skill In:
Self-starter and isn’t afraid to speak up when need clarification
Thrive in a collaborative work environment
Ability to deliver creative content (text, image and video) organically and using social platform management tools (e.g. Sprout Social, Hootsuite, etc.);
Strong writing and interpersonal skills, with the ability to communicate effectively with internal and external customers online and in-person;
Ability to meet high standards for quality and accuracy under tight deadlines;
Strong project management skills.
Applicant qualifications will be evaluated against the requirements of the Digital Communications Strategist I or II level and considered for the most appropriate level by time of job offer.
Applicant must pass a comprehensive police background check, including criminal and personal history investigation.
Our Values: DRIVEN, KIND, BOLD, HUMBLE
Awards: We are proud of these achievements and continue to work hard to make Gilbert the best place to live, work and play.
Gilbert provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Salary : $59,476 - $104,133
