What are the responsibilities and job description for the Sr. Marketing Coordinator position at Central Texas Farm Credit?
Job DescriptionPosition / Title : SENIOR MARKETING COORDINATORDate : February 7, 2025Location : Early or Abilene, Texas Salary : Range begins at $51,500 but is commensurate with experience and qualificationsCentral Texas Farm Credit offers a competitive salary, paid annual leave and sick leave, paid holidays, and a comprehensive benefits package which includes medical, dental, vision and life insurance, 401(k) with employer match, HSA contributions, employee incentive plan, corporate apparel, and much more! We are committed to maintaining a positive work environment that maximizes individual potential for every employee, while motivating and empowering them to provide exceptional customer value. Our association is proud to have attained some of the highest employee engagement scores in our field. Company Profile : Central Texas Farm Credit is a full-service agricultural lender covering 19 counties in Central Texas with branch offices located in Brady, Brownwood, Coleman, Comanche, Haskell, San Angelo, and San Saba. We also have an administrative office located in Abilene. We have approximately $720 million in total assets which consists primarily of loans for livestock, crops and real estate. Central Texas Farm Credit is a member-owned cooperative that is well-capitalized with consistently strong earnings and credit quality. We have been a reliable source of credit to the farmers and ranchers of central Texas for over 100 years. Job Purpose and Scope : The primary scope of this position is to manage the development and implementation of the advertising, sales promotion, and public relations effort for the association. Coordinates corporate sponsorships and trade shows.Essential Functions : Directs and coordinates planning and development of the advertising, sales promotion and public relations efforts for financial products / services by writing, designing and producing advertising, brochures, direct marketing materials, sales promotion items and point of sale material. Manages relationship with the advertising agency, media and other vendors. Coordinates corporate promotions and sponsorships on behalf of the association. Manages the association's digital marketing presence including website and social media. Supports local advertising activities of the association by operating desktop publishing software to prepare local ad and radio script options. Monitors the production of marketing and advertising presentations. Manages advertising and public relations on an association-wide level. Takes photographs of relevant association activities. Coordinates, analyzes and distributes market research data. Develops, or assists with, marketing related meetings and functions including corporate promotions and sponsorships, customer appreciation events and stockholder meetings. Administers and coordinates representation at trade shows by setting up and working booth and ordering giveaways and booth materials. Implements work schedule for other employees to help at trade shows. Assists with the development and implementation of new products and services for the association. Represents the association on the district marketing committee. Administers sponsorships / donations for numerous programs on behalf of the association. Administers association subscriptions and membership programs and other special programs as needed. Coordinates and administers specialty item orders. Orders and disburses all gifts and specialty items such as caps and other apparel.Summary of Desired / Required Education and Experience Requirements : Bachelor's degree in Marketing, Communications, Advertising, Business or a related field or equivalent experience and two (2) or more years of related marketing experience. General knowledge of marketing principles, advertising, media, public and media relations; product promotion, sales, customer service and advertising agency coordination. Skill in oral and written communication. Intermediate skill level in Microsoft Office applications. Ability to develop and make effective presentations.If you meet the minimum qualifications and wish to be considered for this position, please apply through the link at the bottom of this job posting.This position is currently open and will close upon filling. At the sole discretion of Central Texas Farm Credit, individuals with less than minimum experience requirements may be considered with the position adjusted to a commensurate title. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, sex, religion, national origin, sexual orientation, gender identity, disability, protected veteran status, or any other characteristic protected by law.
Salary : $51,500