Work with marketing, product, data science & analytics teams to understand business goals, define business and data requirements and deliver data collection solutions that scale across enterprise teams and Adobe suite of tools.
Develop implementation specifications for tagging engineers and website or mobile apps engineers.
Roles & Responsibilities :
Work with marketing, product, data science & analytics teams to understand business goals, define business and data requirements and deliver data collection solutions that scale across enterprise teams and Adobe suite of tools.
Develop implementation specifications for tagging engineers and website or mobile apps engineers.
Collaborate with the partner engineering teams to deliver end-to-end, well-tested solutions.
Provide QA (Quality Assurance) requirements for various marketing technology tags, including but not limited to : Adobe Analytics, Adobe Launch, Google Analytics, Google Ads, Facebook, Twitter, etc.
Understand various privacy laws (GDPR, CCPA, CPRA etc.) and ensure data collection and sharing solutions are compliant.
Provide technical thought leadership to our engineering and product teams to deliver scalable, cohesive, enterprise-wide data collection tools and processes.
Define overall architecture and implementation standards of Adobe Analytics and Adobe Launch products management lifecycle.
Responsible for end-to-end development, testing and production readiness of the solutions.
Partner with applications and technology teams on large scale projects.
Participate in team meetings, provide mentorship, identify architectural gaps and / or issues and help guide the team toward resolutions.
Create and maintain data collection systems' architectural documentation and standards.
Coordinate post-implementation continuous improvement efforts in data collection systems performance, reliability, and functionality.
Enforce architecture and technical standards for products delivered by inhouse team or external vendors.
Participate in the recruitment of certain high-level technical staff, mentor junior developers, assist team members with Adobe Analytics and Adobe Launch training.
Stay abreast on web architecture trends, technologies, standard and best practices.
Keep a pulse on the job market with advanced job matching technology.
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