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Google Ads & Paid Social Media Specialist

Ceramic Pro
San Diego, CA Full Time
POSTED ON 2/8/2025
AVAILABLE BEFORE 5/9/2025

At Ceramic Pro, we’re not just building products—we’re transforming the automotive industry. As the global leader in nanoceramic surface protection, we empower our Elite Dealer network with innovative solutions and services that redefine car care. We're seeking a driven, creative Google Ads & Paid Social Media Specialist to join our marketing team and elevate our digital presence. If you're passionate about paid media campaigns and data-driven results, this is your opportunity to be part of a high-impact team and help shape the future of our brand.

About the Role :

As a Google Ads & Paid Social Media Specialist at Ceramic Pro, you will be responsible for managing and optimizing our paid advertising campaigns across Google Ads, Facebook, Instagram, and TikTok. You’ll play a key role in executing, optimizing, and scaling lead generation and conversion campaigns, driving ROI, and continuously improving ad performance. You will collaborate with the marketing team to develop data-driven strategies, integrate ads with our CRM, and ensure the ongoing growth of our paid media efforts.

Key Responsibilities :

Google Ads Management :

  • Create, manage, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max, Remarketing).
  • Conduct A / B testing of ad copy, creatives, and targeting to drive maximum conversions.
  • Perform keyword research and competitive analysis to refine campaign targeting.
  • Monitor and adjust bidding strategies to improve cost efficiency and lead quality.
  • Optimize landing pages for better user experience and conversion rates.
  • Ensure accurate tracking setup using Google Tag Manager, Google Analytics, and conversion tracking pixels.

Facebook, Instagram & TikTok Ads :

  • Plan, execute, and optimize lead generation campaigns on Facebook, Instagram, and TikTok.
  • Design and test ad creatives—videos, carousels, and static ads—to maximize engagement.
  • Use advanced audience targeting strategies (Lookalike, Custom Audiences, and Interest-Based) to reach potential Ceramic Pro customers.
  • Continuously monitor and refine campaign performance, targeting, and messaging.

    • Lead Conversion & CRM Integration :

  • Work with the CRM system to ensure effective lead capture, tracking, and nurturing.
  • Focus on lead quality and optimize conversion rates based on data-driven insights.
  • Collaborate closely with the sales team to align ad campaigns with customer touchpoints and optimize the sales funnel.
  • Implement retargeting strategies to engage warm leads and push them further down the conversion funnel.

    • Reporting & Strategy Development :

  • Provide weekly and monthly reports on ad performance, ROI, and insights.
  • Identify trends and recommend improvements in ad creatives, bidding strategies, and audience targeting.
  • Stay current with Google Ads, Meta Ads, and TikTok Ads best practices and implement innovative strategies.

    • Required Skills & Qualifications :

  • 2 years of experience managing Google Ads and paid social media campaigns.
  • Strong analytical skills and proficiency in Google Analytics, Google Tag Manager, and Meta Business Suite.
  • Experience with Conversion Rate Optimization (CRO) and landing page performance analysis.
  • Expertise in A / B testing, audience segmentation, and performance marketing.
  • Familiarity with CRM systems (Spiro, HubSpot, Monday.com, etc.) and lead tracking.
  • Ability to design and optimize creative assets for diverse ad platforms.
  • Previous experience with TikTok Ads Manager is a plus.
  • Excellent communication skills and a collaborative mindset for cross-team collaboration.

    • What We Offer :

  • Competitive salary based on experience.
  • Opportunity to be part of a fast-growing automotive brand with a strong marketplace presence.
  • Professional development and growth opportunities.

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