What are the responsibilities and job description for the Paid Social Ads Manager position at Ignite Visibility LLC?
Are you an expert and passionate about paid Meta ads and paid social ads marketing? If so, Ignite Visibility is looking for a highly skilled full-time Paid Social Manager to join our fast-growing and fully remote team digital marketing agency, based in San Diego. This position is a great opportunity for an individual with demonstrated paid social ad management in Facebook ads and other paid social channels to grow their skills on large budget paid social media campaigns while working with a talented team, advanced processes, and interesting clients.
The Paid Social Media Manager will be responsible for leading franchise and medium client's paid social media strategy, executing strategy, monitoring performance, and reporting to clients. The Paid Social Media Manager will also be expected to directly manage high-value client initiatives and provide strategic campaign strategies and results.
Position Responsibilities
- Lead paid social (Meta and LinkedIn) advertising strategy and execution for six to eight clients
- Develop and support end-to-end paid social strategy to align with brand and original content goals and initiatives (Lead-Gen & Ecommerce)
- Own channel measurement; tracking, monitoring, brand lift studies and optimizing performance against critical metrics
- Coordinate with Creative, PPC, analytics, SEO, social and web development teams
- Develop creative testing roadmap and participate in creative briefing and performance readouts
- Provide clear creative direction to designers
- Clearly communicate campaign changes and performance to the acquisition team and other strategic partners
Required Qualifications
- 3 years of professional paid media work experience with an emphasis in paid social ads
- Hands on experience in managing monthly client campaign budgets from $50k a month
- Highly strategy and data driven
- Experience with multi location or franchise clients
- Proven success with both lead gen and eCommerce accounts
- Excel / Google sheets competency including pivot tables and v-lookups
- Data studio or similar reporting experience with data visualization
- Bachelor’s Degree in Business, Communication, Advertising, Marketing, or related field
- Strong Presentation Skills, Creative, Customer Focused & Action Oriented
- Critical Thinker, Relentless Learner, Winning Can Do Attitude
- Strong Attention to Detail
Required Ad Platforms & Tools Experience Requirements
- Facebook / Instagram Ads
- LinkedIn Ads
- Google Analytics
Desired Experience but Not Required
- Facebook Blueprint Certified
- Emerging Paid Social Experience: Pinterest Twitter, Snapchat, Tiktok
- Display Ads Experience: Youtube, Google Display, Programmatic
- Paid Search & Shopping Experience
- Conversion Rate Optimization (CRO) experience
- Landing page platforms - Unbounce
Why Ignite Visibility?
- A collaborative environment focused on client success and career development
- Fully remote workforce with optional San Diego office
- Two-time Landy Award Winner (Search Marketer of the Year & Best Paid Search Initiative)
- Named Fastest-Growing Private Companies in San Diego (2016-2020)
- Named Best Places to Work in San Diego 2017, 2020
- Named Inc 5000 Fastest Growing Companies 2017-2020
- San Diego Business Journal Best Place to Work, 2024
Benefits
- Competitive salary opportunities for commission and bonus
- Full health and dental coverage
- Flexible works schedules
- Generous paid vacation including your birthday & extra time off around major holidays
- 401k-retirement plan with employer match
- Employee advancement and growth potential
- Company-sponsored professional development opportunities
Ignite Visibility is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.
Salary : $70 - $75
