Sr External Communications Manager, Social Media

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.

Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.

Our brand promise - Makes Work Life Better TM- Reflects our commitment to employees, customers, partners and communities globally.

Location : Work is what you do, not where you go. For this role, we are open to remote work and can hire in the United States or Canada

About the opportunity

Dayforce's high-performing External Communications team is looking for a Sr. Social Media Manager, External Communications, to develop, plan, and execute comprehensive social media strategies designed to enhance brand visibility, foster engagement, and drive growth across multiple platforms.

The ideal candidate will be highly creative, with a proven track record in social media strategy and execution, as well as a deep understanding of the latest social media tools and data analytics. They have experience handling multiple high-priority projects - including events, product launches, and global issues management - with meticulous attention to detail. They have proven experience in community management and employee social media advocacy.

The Sr. Manager is a skilled writer, passionate about creating high-quality social media content that effectively amplifies the brand, products, partners, customers, and executives. They should have progressive and proven work experience leading the social media function for global brands, preference for those within technology and / or B2B SaaS.

What you will get to do

• Strategy development : develop and implement enterprise-wide social media strategies to enhance the brand, grow audiences, and foster engagement across all social media platforms, including but not limited to LinkedIn, Facebook, X, Instagram and emerging platforms.
• Creative ideation : stay on top of social media trends and develop innovative, channel-specific ways to engage audiences and maintain a competitive edge.
• Critical writing : write creative, clever, and engaging on-brand social media copy - optimized for each channel - that enhances organic reach and engagement on organic channels.
• Executive thought leadership : serve as the lead copywriter for executive thought leadership on social media, crafting compelling and strategic posts that reflect executive views and organizational values. Manage a proactive calendar for key executives, reflecting Dayforce-related content, as well as opportunities for proactive thought leadership and community engagement.
• Community engagement : lead community engagement across all social media platforms to foster an active, positive online community. Respond to comments and messages in a timely and brand-appropriate manner.
• Content calendar management : Develop and maintain a comprehensive content calendar to ensure consistent and timely delivery of social media content. Coordinate with cross-functional teams to align content with marketing campaigns and key company initiatives.
• Campaign integration : Collaborate with cross-functional teams including marketing, PR, product, HR, sales, and partner teams to ensure social media efforts are integrated and amplify broader campaigns and functional priorities.
• Reporting and analytics : Lead social media reporting and analytics, including data-driven optimization to inform strategies and improve performance.
• Brand collaboration : Work closely with brand teams and agencies to deliver expression to our social media channels through engaging social media posts, animation, and video.
• Training and guidance : Provide guidance and training to team members across the organization on social media best practices, brand voice consistency, and opportunities for engagement.
• Global issues management : Provide counsel and strategic guidance on managing global issues on social media, including crisis communication, reputation management, and responding to sensitive topics in a timely and appropriate manner.
• Employee advocacy : Empower our employees through social media advocacy programs, utilizing tools like Sprout Social. Encourage and guide employees to share brand content and engage on social media, amplifying our reach and fostering a sense of ownership and involvement in our social media presence.
• Trend Monitoring : Stay abreast of the latest social media trends, tools, and best practices, and apply this knowledge to our strategies.

Skills and experience we value

What's in it for you

Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.

We encourage individuals to apply based on their passions.

Dayforce employees and their families are eligible to participate in the following benefits programs : medical, dental, vison, and life insurance. Dayforce employees are also eligible to participate in a 401k plan (plus match) and a Global Employee Stock Purchase Plan. Employees also receive unlimited Time Away From Work (in lieu of accrued vacation time), 10 paid US holidays, up to 80 hours of paid sick time and 17 weeks of paid parental leave, subject to the terms of the applicable policy or program.

With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.

About the Salary Ranges

Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and / or incentives, or a candidate's experience, skills, and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.

Fraudulent Recruiting

Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com or @Ceridian.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here : https : / / www.dayforce.com / be-aware-of-recruiting-fraud