Digital Marketing Manager

ROLE OVERVIEW

We are seeking a passionate and results-driven Digital Marketing Manager to spearhead our digital marketing initiatives. This role offers a unique opportunity to directly influence CertaSite's digital presence, to drive customer employee demand, engagement, and overall digital experience. Collaborate cross-functionally with internal stakeholders and agency partners to enhance the brand’s digital presence. Collaborating with internal and external teams.

WHAT YOU WILL BE DOING

• Cultivate a deep understanding of our products and services and our target audiences; understanding the customer life cycle.
• Manage digital marketing strategies and tactics including social, email, content hub, website updates.
• Coordinate and manage the day-to-day execution and optimization of our digital marketing strategy to ensure timely delivery and adherence to project and brand goals.
• Monitor and analyze digital content and marketing performance using analytics tools and provide insights to improve future initiatives.
• Be a trusted adviser and strong collaborator, working cross-functionally with internal stakeholders to support business objectives; marketing, sales, recruiting and operations.
• Oversee and manage digital spend and effectiveness to drive results and ROI.
• Keep up to date with industry trends, competitor activities, and emerging digital marketing strategies. This role provides significant opportunity for independence and growth. The ideal candidate must be proactive and quick thinking with proven experience managing multiple projects at once.
• Implement a comprehensive digital marketing strategy that aligns with CertaSite's overall business objectives. Ensure campaigns are data-driven, measurable, and optimized for success. Increase traffic and engagement to the website. Ensure SEO and SEM best practices and strategies are applied while ensuring consistent brand messaging and tone of voice
• Use expertise across CertaSite's social media space to strategize for and manage (LinkedIn, Facebook, Instagram, etc.), including content creation, posting schedules, community engagement, and performance analytics.
• Develop and maintain monthly social media content calendars.
• Stay up to date with the latest web design and development trends and technologies. Identify ways to improve website, email UX, identifying and fulfilling opportunities.
• Identify email marketing campaigns to various audiences including split testing.
• Develop, define, create, and implement creative and audience driven digital marketing campaigns, utilizing creative and current UX best practices to drive engagement and conversions.
• Grow and enhance brand visibility and engagement across digital channels. Assist in the design and editing of digital marketing materials which may include internal and external materials.
• Identify customer service tools and oversee digital experience and engagement. Identify improved ways to simplify digital customer experience. Knowledge base, live chat, CSX tools.
• Manage and oversee copywriters, graphic designers, web designers, and SEM consultants to ensure on time, on budget yielding, improve results.
• Support recruiting marketing efforts, reputation management, social content planning,
• Monitor marketing data and processes for compliance to ensure we have the highest quality data and governance best practices in place.
• Support oversight of design and brand management. Experience supporting and influencing creative design and content creation.
• Maintain consistency in CertaSite's digital presence, ensuring all content reflects the brand's voice, values, and visual identity.
• Support and execute other marketing duties as needed.

QUALIFICATIONS

• 5-8 years of digital marketing experience
• In-depth experience developing and managing marketing strategies and campaign executions for social, email, blog and web.
• Expertise with various digital tools and platforms like marketing automation and customer data platforms (HubSpot preferred)
• Experience with SEO/SEM strategy and keyword research, with proven results
• Experience with creating content, design, copy, digital, video, and adhering to brand standards.
• Bachelor’s degree in marketing, communications, or related field.
• Strong verbal and written communication skills.
• Ability to meet deadlines in a fast-paced, results-oriented environment.

IDEAL QUALITIES

• Experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator, etc.)
• Social media savvy, particularly with Facebook, Instagram and LinkedIn
• Ability to work and collaborate in a team environment
• Proficiency in MS Office programs with the ability to learn new programs quickly
• Proven work experience with CRM systems (i.e. HubSpot, Salesforce)
• Up to date with the latest trends and best practices in online marketing communication and measurement
• Experience collecting and organizing data for systems and marketing activities (e.g., CRM, promotions, email marketing, social engagement, and pipeline)
• Expertise with various digital tools and platforms like marketing automation and customer data platforms

WORKING CONDITIONS & PHYSICAL REQUIREMENTS

• Controlled climate, office environment
• Required to sit for long periods of time, eight hours or more per day and being frequently required to use monitor, keyboard, and phone

COMPANY PERKS

• Work at a mission-driven company, focused on people
• Comprehensive medical plan options, including dental and vision
• 401K plan with company match
• Generous paid time off, paid holidays, and paid parental leave
• Education reimbursement program
• Continued growth and expansion into new markets and products and services

Who are we?

CertaSite is a fast-growing fire protection and life safety company. Fire and life safety is our passion. It’s all we think about. We leverage our hard-earned expertise to give people peace of mind, confidence, and more time to pursue their core businesses. Since 2018, we have grown from four to 18 markets while serving more than 30,000 customers throughout the Midwest.

As we grow and expand into new markets, we are building a team that loves what they do and has fun doing it. If you are looking to be challenged every day, for an opportunity to make a meaningful impact, and to grow with a mission- and people-driven company focused on the customer, we hope you will consider this amazing opportunity.

Our Mission: To provide a meaningful impact to as many lives as possible.

Our Vision: To be the most dependable and simplified life safety solution on the planet.

Our Values:

• Passionate – We are on a relentless pursuit to be great, not just good enough. And we have fun doing it.
• Impactful – Our work makes a real difference in the world. We literally save lives, but that’s just the beginning.
• Innovative – We believe there is always a better way. We don’t stop until we find it.
• Genuine – We do what we say, and we mean it. We are authentic and dependable.

WORKING CONDITIONS & PHYSICAL REQUIREMENTS: Controlled climate, office environment, local travel as needed; no overnight travel required, visit customer locations and may have meetings in field settings, required to sit for long periods of time, eight hours or more per day and being frequently required to use monitor, keyboard, and phone

Equal Employment Opportunity/M/F/disability/protected veteran status

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.