What are the responsibilities and job description for the Account Based Marketing Manager position at Certinia?
Description
Account Based Marketing (ABM) Manager
About Certinia
Certinia (formerly FinancialForce) delivers a Services-as-a-Business platform that powers and connects all aspects of services operations, from services estimation and delivery to customer success management and financial planning and accounting. The company's Professional Services Automation (PSA), Customer Success, and ERP solutions-delivered on Salesforce's leading cloud platform-provide services businesses with the intelligence and agility to deliver high-quality services, elevate customer experiences and accelerate growth. Headquartered in Austin Texas, with offices around the world, Certinia is backed by Haveli Investments, General Atlantic and Salesforce Ventures. For more information, visit www.certinia.com.
THE ROLE
Certinia is looking for an experienced, passionate, hands-on and results-driven Account Based Marketing (ABM) Manager to join our North America Marketing team! As an ABM Manager, you will play a critical role in driving revenue growth by identifying, targeting, and engaging high-value accounts. You will partner with sales and work closely with marketing, and customer success teams to execute personalized marketing campaigns that resonate with key decision-makers.
You are a strong communicator and collaborator, having extensive experience with B2B strategies as well as interfacing with key stakeholders across the GTM business.
In previous roles, you've successfully managed digital campaigns that drive awareness, lead generation, pipeline, and ultimately, grown revenue. You've also curated virtual and in-person events that create an environment for sales to build meaningful relationships that help them convert prospects into customers.
WHAT YOU WILL DO IN THIS ROLE
Account Identification and Prioritization :
- Identify and prioritize high-value accounts based on strategic fit and revenue potential.
- Develop detailed account profiles, including key decision-makers, pain points, and buying processes
Account-Based Strategy Development :
Campaign Execution :
Sales Enablement :
Measurement and Analysis :
WHAT YOU NEED TO BE SUCCESSFUL IN THIS ROLE :
WHAT ELSE WOULD BE GREAT
Certinia is an affirmative action and equal opportunity employer. As an equal opportunity employer, Certinia does not discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, marital status, religion, national origin, ancestry, age, disability, military or veteran status, genetic information or any other basis protected by applicable federal, state, or local laws. Certinia also has an accommodation process to reasonably accommodate applicants and employees with disabilities. For more information or if you have a need, contact [email protected]. If applicable under the San Francisco Fair Chance Ordinance or any other applicable federal, state, or local law, Certinia considers qualified applicants with arrest and conviction records for employment.
