Account Based Marketing Manager

Job Description

Job Description

Who We Are :

At Sectigo, we align around our mission and pride ourselves in helping thousands of customers sleep better at night.

Sectigo is a leading provider of digital identity and cybersecurity solutions, offering a comprehensive suite of products to protect online transactions and communications. Our mission is to secure the digital landscape for enterprises worldwide.

When people think Online trust management, they think Sectigo because we offer our customers unparalleled peace of mind.”

How we show up with each other and our customers every day is just as important, and we win as #OneSectigo by living out our core values - S upport, E xcellence, C ollaboration, T eamwork, I ntegrity, G rowth and O penness. We are committed to investing in our diverse teams where everyone understands their role and how they support our strategic goals, we drive operational excellence through scale and efficiency, and we strive to delight our customers and become the market leader in our industry. If you aspire to join a driven team that holds each other accountable to meeting our lofty goals and you’d like to be part of our growth story in delivering a market leading user experience, we’d like to talk to you.

What We Are Looking For :

The Account-Based Marketing Manager will be responsible for leading Sectigo’s enterprise account-based marketing (ABM) efforts, with a focus on net new, upsell and cross-sell campaigns. In this role, you will be responsible for developing and executing targeted marketing campaigns and initiatives to maximize revenue growth and customer lifetime value (CLV) across key accounts. The ideal candidate has a deep understanding of ABM principles and tools, B2B SaaS marketing experience, and a proven track record of driving successful demand generation programs.

This is a full-time and remote position, reporting to our Vice President, Marketing.

What You’ll Be Doing :

• Develop and execute comprehensive account-based marketing (ABM) strategies to identify and engage high-value accounts, increase wallet share, and drive upsell and cross-sell opportunities.
• Collaborate with Field Marketing team to create compelling mid-funnel messages and touchpoints, to increase funnel velocity and conversions.
• Build customer target lists and personas, using multiple data sources and sales and marketing tools to build clusters and identify and target new contacts.
• Collaborate closely with sales and product teams to identify key accounts, understand their business needs, and develop personalized marketing plans and initiatives.
• Leverage customer data, insights, predictive analytics and generative AI to deliver hyper-targeted messaging, content, and campaigns.
• Implement marketing automation workflows, personalized nurture tracks, and targeted advertising campaigns to engage decision-makers and influencers within target accounts.
• Monitor and analyze key performance metrics, including account engagement, pipeline growth, upsell / cross-sell conversion rates, and revenue impact, to measure the effectiveness of ABM initiatives and optimize strategies.
• Drive in console product messages, including product notifications, promos, upsell / cross-sell messages, events and company news.
• Drive customer advocacy initiatives including online reviews, testimonials, case studies, customer events and speaking opportunities.
• Stay informed about industry trends, best practices, and emerging technologies to continuously innovate and improve marketing initiatives.
• Other duties as assigned and related to the nature of this role and company initiatives.

Requirements : Education :

Experience :

Talents and Desired Qualifications :

Committed to a Culture of Engagement :

Global team. Global reach. Global impact.

At Sectigo, we believe doing good is good business. Our strength and our success come from our team of passionate, engaged individuals who make a difference, both locally and globally. Our commitment to engagement is rooted in an unconditionally inclusive workforce, embodying our unique perspectives, heritages, and backgrounds, all as diverse as the experiences of each Sectigo employee. Importantly, we strive to be recognized not only as the CLM leader but also for our intentional efforts to promote employees into the roles that most challenge and excite them, into experiences that allow them to grow their interests as we grow the business. We are committed to bringing a little bit of fun and a whole lot of happiness into everything we do so that our work – and our team members – reflect the positive outcomes we deliver to our customers every day.