B2B Email Marketing Specialist

Company Overview:

Our success lies at the powerful intersection of people and technology. Bringing innovative training and education solutions to more than 2 million customers a year, Certus enables lifelong learners at every level — from trusted industry brands, such as Amazon, Siemens, Geico and Chick-fil-A, to individual learners seeking to enter, sustain or advance their careers. Our people come with a get-it-done spirit and a desire to impact a rapidly growing industry. Certus is committed to continuously evolving to ensure a culture where employees can be themselves, do their best work, and thrive, both professionally and personally. We choose to be a remote workforce so we can hire top talent regardless of location — all while empowering employees to work from wherever they choose. Innovative, brave, kind and diverse are defining traits of our team. Our talent is positioned in numerous roles, with opportunity for internal mobility, such as software engineers, instructional designers, creative writers, consultative sales professionals, innovative marketers and more.

Job Overview: The B2B Email Marketing Specialist is responsible for direct mail and email marketing efforts, in addition to aiding the Revenue Operations group in the management of prospect data acquisition, customer list hygiene, and advanced segment targeting. This managed data will be used to send and automate personalized marketing campaigns through outbound marketing channels and to help the company gain and utilize new customer insights. This role must be comfortable with executing targeted campaigns while aiding in record keeping tasks. While this role will be primarily B2B focused, some B2C marketing work may be required.

Responsibilities:

• Execute email marketing strategies, automation logic, content, and delivery.
• Ownership of direct mail and email efforts across multiple brands, including but not limited to customer segmentation, approval of proofs and coordination/negotiation with vendors, and touchpoint automation.
• Collaboration with all channel marketers on list data and campaign release schedules.
• Research and utilize engagement marketing best practices.
• Diagnose and escalate technical issues related to HTML templates, list segmentation and other aspects email marketing execution.
• Analyze and report metrics on a daily, weekly, and ad hoc basis to identify opportunities for testing and optimization.
• Design, prep, and coordinate with vendors to ensure timely distribution of mail.
• Sourcing and procurement of state, regulatory and/or third-party data sources.

Competencies Required:

• 2 years of experience in B2B Marketing
• Highly organized, extremely detail-oriented, able to work independently and manage time efficiently.
• Ability to work collaboratively in a fast-paced and deadline-oriented environment.
• Ability to quickly learn new technologies, applications, and processes.
• Professional oral and written communication skills.
• Experience with InDesign, Canva or other print media design software.
• Experience with Act-On, Emarsys, Email Studio, Pardot or other robust email marketing platform.
• Ability to write engaging, action-driving, and grammatically correct copy.
• Ability to use conditional logic to segment audiences.
• Knowledge of how to comply with CAN-SPAM laws.
• Thorough understanding customer segmentation & targeting theories & processes.

Performance Expectations:

• Quarterly, Yearly, or Cyclical improvement of email metrics such as open rate, click through rates, and revenue per email.
• Quarterly, Yearly, or Cyclical increases in number campaigns and/or campaign strategies executed.
• Continual clean up, and organization of email campaigns, automations, segments, contacts, and other object used within the email service platform.

This position will have a base pay between $60,000 - $70,000/year and will be eligible for up to a 5% bonus, paid out annually.

EEO Statement: Certus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.