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Job Description - Sr Comms & Content Strategist (328326)
The Sr Content & Communications Strategist will be responsible for developing and executing a multichannel editorial strategy for Textron Systems. Reporting to the Manager, Digital Development, this position is part of Textron Systems’ Strategic Communications & Creative Services team. The Sr Content & Communications Strategist will work closely with a variety of internal stakeholders to understand key business strengths, weaknesses, opportunities and threats, translating these into a unified content strategy covering a multitude of channels including, but not limited to, social media, web and print. Curating contributed content for these channels, as well as leading development of a variety of content, this individual will use key performance indicators to evaluate the performance of content and make strategic recommendations for continuous improvement. This role requires 3-5 years of proven experience, as well as strong cross-functional collaboration with internal and external stakeholders to deliver innovative and measurably successful results.
RESPONSIBILITIES :
- Partnership with stakeholders to recommend and execute content that drives brand recognition and positive perception in the marketplace among key stakeholder groups.
- Manage segment social media channels and editorial calendar, with due consideration for channel and audience differentiation to achieve expected KPI results and audience growth.
- Understand and interpret highly technical information and translate into multiple content types for product lines and capabilities to support brand journalism.
- Own website editorial calendar, developing content plans that align with business goals and objectives while working with stakeholders to execute and achieve expected KPI results and audience growth.
- Write and edit numerous content types :
- News articles
- Q&As / other brand journalism pieces
- Infographics
- Photo stories
- Listicles
- Use tools like Canva and PlayPlay to produce video and graphic content across multiple channels :
- Reels
- Stories
- Highlights
- Lives
- Video
- Ongoing measurement of KPIs and continuous improvement actions to achieve expected KPI results and audience growth.
- Partner with Digital Development Specialist on strategic SEO continuous improvement plan focusing on content development.
- Own and develop social advertising plans across social channels, including Facebook, Instagram, LinkedIn, X & YouTube.
- Other as assigned.
REQUIREMENTS
EDUCATION
POSITION REQUIREMENTS
How We Care
At Textron Systems, our talented people make us successful. We promote an inclusive environment where we value individuality, differences, and unique perspectives. Our Company is committed to offering employees opportunities to grow and develop. Our benefits and compensation packages are designed to help our talented employees excel and achieve their goals, so they can make a difference every day in and outside of the workplace. Below are just a few examples!
Are you a Military Veteran?
Textron's products and services are trusted every day by those who protect our country. We are dedicated to hiring these Veterans and aim to translate their skills to make an impact on our Company.
EEO Statement
Textron is committed to providing Equal Opportunity in Employment, to all applicants and employees regardless of race, color, religion, gender, age, national origin, military status, veteran status, handicap, physical or mental disability, sexual orientation, gender identity, genetic information or any other characteristic protected by law.
Primary Location : US-Maryland-Hunt Valley
Job Field : Communications
Schedule : Full-time
Job Level : Not specified
Shift : First Shift
Travel : Yes, 10% of the Time
Job Posting : 10 / 25 / 2024, 4 : 00 : 00 AM
Textron Systems values diversity to enhance our businesses.
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