Google Paid Search Digital Marketing Specialist

Job description

Digital Marketing Specialist - Google Paid Search

CF Search Marketing is seeking a Digital Marketing Specialist to join our rapidly growing digital marketing team. As a member of the team, you are responsible for managing paid search advertising campaigns on Google and a variety of other digital products. A successful Digital Marketing Specialist will effectively manage budgets and work with other team members to maximize ROI, drive high-intent traffic, and generate quality leads.

About CF Search Marketing

CF Search Marketing is a Digital Marketing company that specializes in SEO, PPC, Display, Social Media, Email Marketing, and Reputation Management. We help auto dealerships throughout the country increase conversions, website activity, and sales.

Job Requirements

· At least 2 years of Paid Media marketing experience. You are able to build and analyze paid search campaigns for performance and strategy.

· Proficiency with Google Ads, Bing Ads, Google Analytics, and Facebook/Instagram.

· Passion for analyzing, reporting and improving ROI of marketing activities.

· Google Ads Certification a plus

· Excellent verbal and written communication – including the ability to interact effectively with all levels of staff and management

· Strong computer skills, including Microsoft Office

· Current with digital marketing best practices.

Responsibilities to include:

· Develop and execute paid digital strategies on Google, Bing,Facebook/Instagram, and YouTube. Track, analyze, report and optimize on a regular basis

· Set up metrics, tracking systems and reporting for key marketing activities such as traffic, clicks, CTR, CPC, CPA, conversion, contact Forms, sales qualified leads, opportunities, sales, spending, ROI, etc

· Build effective keyword/campaign strategies.

· Develop and set up monthly reporting dashboards.

· Discuss and plan strategies with account executives.

· Develop, execute and optimize campaigns – Research ad copy, landing pages, bidding, budget management, competitor analysis

· Work closely with the development team to come up with new and efficient strategies.

· Ensure that marketing messages align with clients’ strategies and goals

Benefits

· Full Time

· Competitive Salary

· Medical coverage

· Dental coverage

· Vision care coverage

· Company match 401k

· Paid Vacation

· Paid Holidays

· Casual Work Environment

Job Type: Full-time

Pay: $55,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Experience:

• Google Analytics: 2 years (Required)
• Google Ads: 2 years (Required)

Ability to Commute:

• North Hampton, NH 03862 (Required)

Ability to Relocate:

• North Hampton, NH 03862: Relocate before starting work (Required)

Work Location: In person

Salary : $55,000 - $60,000