Digital Marketing Coordinator

Digital Marketing Coordinator

The Labrie Group, encompassing Jimmy’s Jazz & Blues Club, River House, Waterview Grill, and Atlantic Grill, is looking for a dynamic and detail-oriented Digital Marketing Coordinator. This part-time, in-person role offers the potential to grow into a full-time position. Reporting to the Marketing Director, the Digital Marketing Coordinator is a task oriented role which will primarily focus on Jimmy’s social media management, while supporting other marketing efforts across our brands.

Key Responsibilities:

• Jimmy's Social Media Management: Per Show Marketing (50%)
• Own the relationship and outreach with artists and agencies for per-show/per-artist marketing initiatives. Build partnerships and maintain consistent communication with artists, agencies, and collaborators.
• Develop marketing materials using content provided by the artist/agency and ensure timely submission for artist approval.
• Collaborate with the Box Office to coordinate show announcements across platforms.
• Design and execute targeted social media campaigns for individual shows to maximize ticket sales and engagement.
• Assist with writing, editing, and approving show-specific copy for social media, email blasts, and web pages.
• Follow, engage with, and share content on artist’s social media pages. Make sure artists are actively promoting shows at Jimmy’s.
• Jimmy's Social Media Management: Promotional Marketing (20%)
• Develop and execute broader organic social media strategies aimed at promoting Jimmy's brand, seasonal campaigns, and special events.
• Create content to drive brand awareness, foster community interaction, and increase customer loyalty across multiple platforms.
• Coordinate a seasonal, pre-populated social media calendar that aligns with overall marketing goals.
• Work with design teams to ensure promotional materials (digital and print) align with Jimmy's aesthetic and strategic goals.
• Engage with followers by responding to comments, DMs, and reviews to foster positive relationships and maintain Jimmy’s brand voice.
• Content Creation & Strategy Execution (15%):
• Assist with creating and finalizing cohesive digital materials for marketing campaigns, ensuring they meet brand standards.
• Write and edit engaging copy for various channels, including websites, promotional emails, and social media.
• Work with the Marketing Director to identify and implement innovative ideas for driving engagement and staying ahead of industry trends.
• Jimmy’s Email Marketing (5%):
• Support email campaigns by collaborating with Box Office to create and distribute communications about promotions, events, and specials.
• Labrie Group Social Media Management & Content Creation (5%):
• Work with management at Riverhouse, Waterview Grill, and Atlantic Grill to promote food and drink specials and other promotions as needed.
• Labrie Group Administrative Support (5%):
• Manage marketing-related administrative tasks on an as-needed basis, such as organizing content calendars, digital asset folders, light market research, etc.

Requirements:

• High School Diploma or GED required
• Some college preferred, 4-year degree a plus
• Previous Digital Marketing experience preferred
• Hospitality/Customer Service experience preferred

Skills & Qualifications:

• Strong understanding of social media platforms and best practices (Instagram, Facebook, TikTok, YouTube)
• Proficient in Canva, Adobe Creative Suite, or other design tools
• Familiar with CRM tools, digital marketing and CMS platforms (MailChimp, Semrush, OneDrive, WordPress, Wix)
• Experience with project management tools (Smartsheet, Monday.com, Asana, Trello)
• Strong writing, editing, and copywriting skills
• Basic photography skills are a plus
• Familiarity with AI tools like ChatGPT, Claude, and Gemini a plus
• Ability to prioritize tasks and manage multiple projects simultaneously in a fast-paced environment

Requested:

• If available, examples of social content or a portfolio will be requested

Other Important Information:

• This role is primarily in-person with the potential for expanded remote work after 90 days based on performance. All work from home arrangements will be made at the discretion of the Marketing Director.

Perks & Benefits:

• Laptop and content capture equipment provided.
• Free meals during shifts.
• Discounts on Jimmy’s Jazz & Blues Club shows.
• Reimbursement for parking in public Portsmouth parking (not for private lots).
• Professional development opportunities.

Job Type: Part-time

Pay: $22.00 - $24.00 per hour

Expected hours: 25 – 33 per week

Benefits:

• Flexible schedule

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Marketing: 1 year (Preferred)

Ability to Commute:

• Portsmouth, NH 03801 (Required)

Ability to Relocate:

• Portsmouth, NH 03801: Relocate before starting work (Required)

Work Location: In person

Salary : $22 - $24