VP of Marketing, Roof Rejuvenation Platform

Position: VP of Marketing

Location: Remote (US)

Reports to: COO

Company: Roof Rejuvenation Platform

Chamberlain Advisors is conducting a search for a VP of Marketing for our direct client, a rapidly growing disruptor in the roofing industry. As a key leader in the organization, the VP of Marketing will provide strategic oversight, identifying opportunities for brand growth and offering data-driven insights to support business expansion. The ideal candidate will bring deep experience working with high-growth consumer brands, leading innovative marketing campaigns, and leveraging analytics to accelerate brand awareness and customer acquisition. This is an extraordinary opportunity for a bold and entrepreneurial marketing leader to provide strategic brand leadership in a dynamic, high-growth environment.

Core Selection Criteria: to be considered for this role, alignment with the following criteria is required:

• Creative. The ideal candidate is a proven creative with experience leading bold, innovative marketing campaigns that resonate nationally. In this role, you will help reshape an industry by leveraging creativity and a $22M ad budget to craft groundbreaking campaigns that educate consumers, broaden market reach, and build brand awareness. Your ability to push boundaries and drive impactful, innovative campaigns will be essential in shaping the future of roof rejuvenation.
• Data-Driven. The candidate must be able to blend creative vision with technical insight, fully recognizing the importance of data in shaping effective marketing strategies. They will be comfortable experimenting and testing everything, leveraging technology to understand how different approaches impact performance, ensuring every decision is backed by data. As a data-driven leader, the candidate will have a deep understanding of optimizing a CRM for sales automation, customer relationship management, and concepts like tracking pixels, UTMs, and lead flows. They will know how to define key marketing KPIs, measure ROI, and drill down into data to uncover the story behind the numbers, speaking the language of the data with precision.
• Lead Generation and Attribution Expertise. We are looking for a candidate with a strong understanding of lead generation and attribution across both digital channels and non-digital channels, such as TV, radio, and direct mail. From ideation to consumer purchase, you will track the entire customer journey, ensuring accurate attribution at every stage. In this role, you will optimize ad placements, continuously test strategies to maximize ROI, manage cost per lead, and develop lead generation strategies to support the dealer network. Additionally, you will set up and interpret lead attribution models and ensure seamless integration across systems.
• B2C Marketing. The ideal candidate has deep experience in B2C marketing and consumer brand development, with deep understanding of how to educate consumers and position a brand as the industry standard. The candidate will drive omnichannel marketing initiatives and media buying strategies to maximize ROI while ensuring a cohesive brand presence across all consumer touchpoints.
• Entrepreneurial Mindset. We are looking for a resilient leader who thrives in a fast-moving, high-growth environment, with a capacity for handling ambiguity and rapid change. The ideal candidate will move fast, think strategically, and execute with precision, knowing that agility is key in an industry that is still being defined. This role requires a self-starter with an ownership mentality, someone who is hands-on, tenacious, and willing to dive into the details while also shaping the broader strategy. You are not afraid to fail, learn quickly, and adjust course as needed.
• Culture Fit. Collaborative, Low Ego, and High Integrity. The right candidate will be a team player with high moral character, a no-nonsense approach, and a collaborative mindset. You bring tenacity without ego, working across teams with a spirit of cooperation and shared success. The ideal candidate is serious about results but easygoing in their approach, professional yet relaxed, driven yet humble. You proactively work well with others, making life better for colleagues, dealers, and consumers alike. You do the right thing, even when it’s hard, and are always looking for ways to improve. You don’t care whose idea wins, only that the best ideas are tested and executed.
• Team Management. This role requires strong people management skills, as both a creative leader and a hands-on manager, the candidate will lead and develop a high-performing team. You will lead by example while ensuring they have the support, structure, and resources needed to succeed. This includes fostering a culture of accountability, providing constructive feedback, and empowering team members to take ownership of their work.
  
  

“Nice to Haves:” alignment with the following criteria is a bonus, but not required:

• Private Equity. Experience in a high-growth private equity-backed environment.
• National Campaigns. Proven success in building marketing campaigns for a national audience.
• HubSpot. Familiarity with HubSpot for sales automation, CRM, and marketing.
• Dealer Networks. Knowledge of the unique dynamics of working with dealer networks, franchises, or multi-unit structures.
• Google Business Profile. Experience setting up Google Business Profiles for multi-dealer, multi-state companies or knowledge of relevant resources to support these efforts.
• B2B Marketing. While the company currently is primarily B2C, there may be opportunities for B2B marketing in the future.
  
  

Qualifications

• A bachelor’s degree in marketing or a related field, master’s degree preferred.
• 10 years of marketing experience, including 5 years in a senior leadership role.
• Consumer brand development expertise
• Marketing and lead attribution experience with both digital media and non-digital platforms, like TV and radio.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• High proficiency with technology, marketing tools, and platforms. HubSpot experience preferred.
• Experience in high growth environment, ideally with companies at least $200M - $500M in revenue
• Experience managing direct reports
  
  

Compensation & Benefits:

• Competitive Salary and Bonus package
• Comprehensive benefits package, including health insurance with FSA & HSA options
• 401K retirement plan with company match
• Paid time off and paid holidays
• Life Insurance Policy
• Technology stipend
• Employee recognition program
• Work from home
• Opportunities for professional development and advancement