Digital Marketing Specialist

CHAMINADE UNIVERSITY OF HONOLULU

MISSION STATEMENT

Chaminade University offers its students an education in a collaborative learning environment that prepares them for life, service and successful careers. Guided by its Catholic, Marianist and liberal arts educational traditions, Chaminade encourages the development of moral character, personal competencies, and a commitment to build a just and peaceful society. The University offers both the civic and church communities of the Pacific region its academic and intellectual resources in the pursuit of common aims.

1. Position Information

Title:  Digital Marketing Specialist 

Division:   Enrollment Management 

Department: Admissions 

Exempt,Full Time

1. Position Summary

The Digital Marketing Specialist is responsible for enhancing the online presence of the Admissions Office and Enrollment Management. This role focuses on developing and executing strategies to grow and engage the digital community through curated educational content, blog management, and social media oversight. Key responsibilities include maintaining a consistent posting schedule, monitoring engagement metrics, responding to audience interactions, and analyzing performance data to optimize outreach efforts.

1. Reports to

Direct Report to: Assistant Vice President for Enrollment Management 

Indirect Report to: Vice President   for Enrollment Management 

1. Essential Duties and Responsibilities

• Create, manage, and develop admissions and enrollment related content across social media channels including but not limited to; Instagram, Tik-Tok, YouTube, and other related social media. 
• Generate, edit, publish, and manage engaging daily content, including text, images, graphics, and videos, in collaboration with the admissions office team and supporting enrollment management offices. 
• Promote admissions and enrollment-related events, activities, and initiatives via social media to help in the recruitment of students to Chaminade University.
• Develop and execute social media strategies based on competitive research, audience insights, and enrollment trends.
• Actively research, produce, and coordinate, written and visual (e.g., photography, video) content across social media channels to support enrollment goals.
• Research and recommend emerging social media trends to support student recruitment efforts.
• Establish engagement goals, track analytics and report on metrics, to measure performance and optimize strategies for admissions and recruitment. 
• Provide in-depth analytical reports on social media performance, including impressions, engagement, and audience growth, with recommendations for improvement.
• Support Admissions and Enrollment Management teams at in-person and virtual events as needed.
• Perform other duties as assigned.

1. Disclaimer

This list of responsibilities is not exhaustive.   Details relating to both essential and non-essential functions of the job are not precise and are only an approximation, which can vary on a day-to-day basis and are subject to change on an as-needed basis and/or in the sole discretion of supervisory management.

1. Education and Experience

Minimum: Bachelor’s degree in journalism, marketing, media, communications, public relations, or a related field

Preferred: Higher Education experience 

1. Required Knowledge, Skills & Abilities 

• Intermediate to advanced knowledge of social media (e.g. Facebook, Twitter, YouTube, Instagram, TikTok etc.).
• Knowledge of marketing channel functions, trends, emerging technologies, and appropriate deliverables.
• Knowledge of all aspects of digital content creation and the related trends, issues, and accepted practices
• Strong communication and interpersonal skills with the ability to interact and work with a diverse faculty, staff, and student body at all levels of the university
• Proficiency in Microsoft Office Suite or related software
• Organized with meticulous attention to detail
• Excellent project management skills and ability to prioritize work and resources
• Ability to meet deadlines
• Attention to detail with a focus on thoroughness and quality
• High integrity and ethical standards

1. Physical Requirements

Duties involve light work in an office and community setting and requires a minimum of physical effort with intermittent sitting, standing, climbing stairs, and walking inclines. Must be able to lift 20 pounds, walk the campus with ease, and have excellent motor skills. Must have finger dexterity. Must be able to communicate information and ideas so that others will understand.

1. Other Requirements

• This is a full time, exempt position. Forty hours per week (M-F) will be the general rule. However, depending on the project cycles and workflow demands of the department, additional hours or workday schedule changes may be occasionally required.  Must be willing and able to work occasional nights and weekends and have a varying schedule when required
• Performs such similar, comparable or related duties as may be assigned or required
• Observes all safety and health regulations and works in accordance with safe work procedures and policies of the University. Reports unsafe acts/conditions and injuries in a timely and proper manner
• The employee is expected to adhere to all University policies while employed. The policies can be found at https://chaminade.edu/compliance/resources/ or on the employee Share Portal

1. Marianist Identity/Native Hawaiian & Pacific Island Serving

An expressed willingness to respect and support the Catholic and Marianist identity of Chaminade University of Honolulu and to perform all duties in a manner consistent with Marianist educational values and mission of the University.  Understanding of and respect for the University’s designation as an institution that serves students of Native Hawaiian and Pacific Island ancestry.