Vice President of Marketing Strategy & Deployment, North America

Changing the World, One Kibble at a Time

Champion Petfoods is expanding! We are excited to announce we are looking for a Vice President of Marketing Strategy & Deployment, North America to join our rapidly growing company.

Champion Petfoods is an award-winning pet food crafter with a reputation of trust spanning 35 years.

From our humble beginnings, founded in a small town in Alberta, Canada, Champion – with its ORIJEN® and ACANA® brands – is a key player in the global premium pet food industry. Our purpose, To Earn Pet Lover Trust Every Day so Pets Thrive for a Lifetime, provides the foundation for our highest aspirations as a company. Being a partner to the communities that surround us – and the environment that sustains us – are top priorities.

We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an award-winning company.

Here’s the scoop - Summary

The Vice President of Marketing Strategy & Deployment is responsible for overseeing the development, implementation, and optimization of comprehensive market strategies for the United States and Canada to drive brand growth, customer engagement, and market share. This role requires a mix of leadership, commercial creativity, and analytical expertise to lead cross-functional teams and optimize Champion Petfoods growth strategies across various channels and touchpoints.

You will analyze market trends, customer insights, and competitive data to develop impactful growth plans that deliver measurable results.

Ultimately, this role delivers to our compelling purpose – “better world for pets”.

This position will be located in Boulder, CO or Nashville, TN and works a hybrid schedule between in office and working from a home-based office. This role also requires occasional travel to other Champion locations.

What a typical day looks like

• Develop comprehensive market growth strategies that align with the company’s overall vision and goals.
• Translate and deploy into customer commercial plans.
• Strategic co-pilot to the Chief Customer Officer; orchestrates both short and long-term planning, including performance management via S&OP, annual Flywheel, AEP, etc.
• Deploys global marketing plans by region and customer.
• Provide direction and collaborate with brand experience, shopper, digital, and category teams to optimize plan performance.
• Category leadership including trade optimization.
• Brand Experience & Advocacy; translate and deploy into locally relevant trade, customer activity and local market key opinion leaders.
• Shopper Marketing; lead customized plans and tactics with key strategic accounts.
• Forecasting Management; at macro and customer levels “short and long term”.
• Digital deployment - deploy digital toolkits to activate local social and influencer tactics.
• Brand Protection – lead brand protection to track and enforce map policies.
• Lead a comprehensive commercial strategy team of “X” Associates.

What you'll bring

• Bachelor’s degree in marketing, business, or a related field is required. MBA preferred.
• 10 years of experience demand leadership with at least 5-7 years in a senior leadership within the CPG industry.
• Demonstrated experience developing and executing integrated growth strategies with measurable success.
• Strong analytical mindset to assess performance and make data-driven optimizations.
• A people person skilled in networking within the company, building relationships, and driving change through influence rather than authority.
• Excellent communication skills, adept at structuring documents and quantitative analyses, as well as creating PowerPoint presentations for executive-level communication.
• Experienced in leading and coaching teams.

Mars Leadership Competencies

• Engages associates
• Practices breakthrough thinking
• Delivers consistent results
• Navigates complex challenges
• Creates collaborative relationships

Functional Capabilities

• Create compelling strategies and plans
• Develop and deliver winning propositions
• Experiment to learn
• Manage the creative process
• Portfolio Breadth and Scale

What can you expect from Champion?

• Safety: a strong commitment to ensure all people are provided with a safe, healthy and respectful environment.
• Earnings: $300,000-$330,000 annual salary, annual bonus eligibility, and 401k with company matching.
• Industry Competitive Benefits: Medical, Dental, Vision and Employee Assistance Programs to meet your individual or family needs.
• Continuing Education: In House & Online Learning & Development, as well as an Education Assistance Program.
• Quality: a dedication to uphold the highest standards of authenticity, nutritional integrity, and food safety, to earn the trust of Pet Lovers everywhere.
• Other Perks: Free Bag of Premium Pet Food each month, Free Parking and more!

What are you waiting for? Join the pack!

Come as you are.

We value diversity in all forms and know the power it can bring. Workplace equality allows for creative ideas to bloom, diverse points of views to be heard, and increases overall happiness. That sounds pretty good to us.

Champion is an equal opportunity employer. Regardless of your race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age, veteran status, or any other creed, you are wanted here.

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