Director of Digital Media Job at Championmgt in Dallas

Champion Management Group, LLC Director of Digital Media Dallas, TX

• Full timeWe are seeking an experienced Digital Media Director to lead our integrated digital media efforts. This individual will be responsible for managing and directing the Paid and Franchise Development Digital Media departments, driving strategic digital initiatives, and leading high-performing teams to deliver exceptional results for our clients.Description Key ResponsibilitiesDepartmental Leadership and Team ManagementManage and direct integrated Paid (B2C) and Franchise Development (B2B) Digital Media departments, encompassing : Paid digital advertising strategies and campaignsConsumer and franchise development digital mediaLead digital media teams by : Inspiring and motivating team membersProviding essential tools, training and professional developmentRemoving operational roadblocksConducting performance reviews and evaluationsMentoring and guiding digital team membersFostering a collaborative and innovative team cultureStrategic Digital Media DevelopmentDevelop and implement comprehensive digital media strategies focused on : User acquisitionLead generationUser retention across paid media channelsDisplay advertisingSearch mediaMedia advertisingProgrammatic advertisingBusiness Development and Client StrategyDriving new client acquisition for digital servicesCross-selling digital services to existing clientsServe as the primary point of escalation for internal and external digital media requestsCollaborate cross-functionally with other department leads to ensure : Integrated, cohesive multi-service strategiesAlignment with overarching client strategiesInnovation and Continuous ImprovementStay current with emerging digital media technologies and trendsDevelop and document paid media best practicesBring creative vision and innovative approaches to digital storytellingProvide strategic recommendations based on : Industry trendsFirst and third-party data insightsMarket research and audience analysisPerformance and Budget ManagementManage digital media budgets with a focus on : Maximum effectivenessOptimal budget allocationsMeasurable ROI / ROAS / CTRsTrack and deliver comprehensive digital media analytics and market insightsDevelop content frameworks and product narratives that support strategic recommendationsQualificationsRequiredBachelor's degree in media, Communications, Digital Media, or related fieldMinimum 5 years of experience in digital mediaProven track record of successfully leading and developing digital media teamsDemonstrated ability to manage, mentor and develop 5 direct reportsExpert-level knowledge of digital media platforms and technologiesBuilding and motivating high-performing teamsStrong analytical and strategic planning skillsDemonstrated success in managing complex digital media campaignsPreferredMaster's degree in communications or related fieldExperience in PR, digital or communications agency environmentTechnical SkillsMarketing analyticsContent management systemsDigital advertising platformsWeb analytics toolsCRM softwarePerformance management toolsSoft SkillsStrategic leadershipTeam motivation and developmentCreative problem-solvingEqual Opportunity StatementChampion is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
• Note : This job description is subject to periodic review and may be modified to reflect the evolving needs of the organization.#J-18808-Ljbffr