What are the responsibilities and job description for the Marketing Copywriter position at Charlotte's Web?
We’re seeking a creative and detail-oriented Marketing Copywriter to craft compelling, brand-aligned messaging across multiple channels, including DTC, B2B, email, packaging, and digital marketing. The ideal candidate is a strong writer who can distill complex ideas into clear, engaging copy, with a passion for health, wellness, and CBD.
Responsibilities
- Content & Brand Messaging
- Develop website content, product descriptions, and email marketing copy.
- Write engaging advertising and promotional materials for both B2B and DTC audiences.
- Support copy needs for social media, blogs, and press materials.
- Product & Packaging Copy
- Craft compliant, engaging, and informative packaging copy for new and existing products.
- Work closely with the Regulatory and Compliance teams to ensure copy meets industry standards.
- Ad Hoc & Internal Requests
- Support sales decks, trade show materials, and retailer communications.
- Assist with internal communications and brand documentation.
Qualifications
- 2-4 years of copywriting experience, ideally in CPG, wellness, or cannabis.
- Strong understanding of brand voice and storytelling.
- Ability to balance creative copy with regulatory compliance.
- Experience writing for legislative and B2B audiences while keeping in same tone as DTC assets.
- Comfortable working in a fast-paced, deadline-driven environment.
Benefits:
Charlotte's Web offers a diverse, quality work environment, a great compensation package, and a comprehensive benefits package. Our benefits include medical/dental/vision insurance, pet insurance, 401K match, short and long-term disability, flexible PTO, and sick time. We are an Equal Opportunity Employer.
Employees may be eligible for a discretionary bonus in addition to base pay. Annual bonuses are designed to reward individual contributions as well as allow employees to share in company results.
Recruiting for this role ends on 4/5/2025.
