National Sales Manager - Convenience

Come help us Bake Memories for another 100 Years! We're a 5th generation, family-owned business looking for just the right candidate to lead our Sales efforts in the Convenience channel and help us propel the nostalgic, iconic MoonPie(R) brand into the next generation.

Primary Responsibilities

Understands and aspires to live by the Company’s Core Values:

1.   Lives by the Golden Rule

2.   Gets the Job Done Right

3.   Is a Team Player

4.   Understands, or Asks

• Accomplishes annual Sales and Gross Profit objectives by developing and implementing annual Sales Plan for the channel and its key accounts.
• Collaborates with internal teammates (V.P. Sales and Marketing, Sales Support, Finance, other functional areas as needed) in development of Annual Sales Plan.
• Annual Sales Plan to include channel and key account sales forecasts as well as product and promotion / marketing plan elements needed to generate forecast.
• Annual Sales Plan to also include new business objectives with strategies to expand brand’s geographic footprint and/or expand or strengthen SKU assortment within current accounts.
• Reports on results and needed changes / corrective action regularly and/or as requested.

Essential Functions

• Develops and maintains a professional, trained, and motivated broker sales network. Monitors, directs and leads broker network with assistance from Sales Support to implement Sales Plan
• Maintains direct sales relationships and responsibilities with the top 10 Convenience accounts with broker support as deemed necessary
• Negotiates and reviews annual funding programs with retailers and broadline distributors
• Partners closely with brokers ensuring all authorized MoonPie products are in all authorized broadline distributors such as McLane, Core-Mark, H.T. Hackney, Imperial, etc.
• Attends 10 -15 national and regional tradeshows hosted by industry associations or broadline distributors
• Manages all channel-related rebate check requests, sample requests, loyalty program and petty cash bookkeeping

• Receives and responds to customer and broker inquiries and requests regarding accounts, products, pricing, specs, marketing assets and related topics. As requested, engages with broker and/or customers to address internal questions or needs. 
• Initiates and directs new-business proposals / regular business review presentations with V.P. Sales and Marketing and/or Sales Support.
• Performs as the “channel expert” for assigned trade channels, tracking and communicating marketplace developments and trends, competitive brand activity, and the resulting opportunities / threats / needs for CBI to achieve its Plans and to remain competitive.
• Identifies needs and makes recommendations regarding revisions to CBI policy and procedure.

Experience

• Five years of proven Sales / Broker management experience in the snack food industry preferred, as measured by growing sales.
• Convenience channel experience preferred
• Success utilizing syndicated / 3^rd party sales data preferred

Education

• High school diploma or GED required
• 4 year college degree strongly preferred
• Proficiency with Office software (Word, Excel, Powerpoint), CRM tools and Video Conferencing tools required

Compensation

• Competitive salary and bonus plan commensurate with experience

Benefits

• Competitive benefits package including $1 for $1 401K match
• Full benefits package will be shared with qualified candidates

No recruiters please.