What are the responsibilities and job description for the Vice President, Global Marketing Demand Generation position at Check Point Software?
Why Join Us?
As the world’s leading vendor of Cyber Security, facing the most sophisticated threats and attacks, we’ve assembled a global team of the most driven, creative, and innovative people. At Check Point, our employees are redefining the security landscape by meeting our customers’ real-time needs and providing our cutting-edge technologies and services to an ever-growing customer base.
Check Point Software Technologies has been honored by Time Magazine as one of the World’s Best Companies for 2024. We've also earned a spot on the Forbes list of the World’s Best Places to Work for five consecutive years (2020-2024) and recognized as one of the World’s Top Female-Friendly Companies. If you're passionate about making the world a safer place and want to be part of an award-winning company culture, we invite you to join us.
We are seeking a seasoned professional with 15 years of experience in driving growth and demand generation, preferably within a B2B public company environment. The ideal candidate will have a deep understanding of marketing tools, tactics, and operational practices, and the ability to take a data-driven approach to fueling growth. This role involves leading global teams, collaborating across functions, and optimizing processes to support business objectives.
Key Responsibilities
As the world’s leading vendor of Cyber Security, facing the most sophisticated threats and attacks, we’ve assembled a global team of the most driven, creative, and innovative people. At Check Point, our employees are redefining the security landscape by meeting our customers’ real-time needs and providing our cutting-edge technologies and services to an ever-growing customer base.
Check Point Software Technologies has been honored by Time Magazine as one of the World’s Best Companies for 2024. We've also earned a spot on the Forbes list of the World’s Best Places to Work for five consecutive years (2020-2024) and recognized as one of the World’s Top Female-Friendly Companies. If you're passionate about making the world a safer place and want to be part of an award-winning company culture, we invite you to join us.
We are seeking a seasoned professional with 15 years of experience in driving growth and demand generation, preferably within a B2B public company environment. The ideal candidate will have a deep understanding of marketing tools, tactics, and operational practices, and the ability to take a data-driven approach to fueling growth. This role involves leading global teams, collaborating across functions, and optimizing processes to support business objectives.
Key Responsibilities
- Lead growth and demand generation efforts, focusing on a global scale, managing teams across multiple time zones.
- Own the lead-to-opportunity workflow, applying a data-driven approach to maximize pipeline development and conversion rates.
- Build strong relationships and collaborate effectively with marketing counterparts, SDRs, sales, and partner leadership teams.
- Develop and execute cross-functional integrated campaigns across various marketing channels to build a marketing-generated pipeline.
- Manage budgets effectively, ensuring a high return on investment and efficient cost per opportunity.
- Own the strategic roadmap for prospecting data, systems, and planning, aligning with the organization's growth objectives.
- Lead pipeline generation processes across marketing, sales development, partner teams, and sales organizations.
- Drive cross-functional go-to-market (GTM) initiatives, ensuring alignment between Sales, Marketing, Channels, and Finance teams.
- Identify opportunities for improvement and recommend new investments in data, tools, and programs to accelerate pipeline growth.
- Develop and implement integrated GTM plays, utilizing data-driven insights to align teams and enhance decision-making.
- Standardize reporting, dashboards, and analysis to provide valuable insights into pipeline health and performance.
- Promote the adoption of sales tools and best practices to increase efficiency and productivity.
- Contribute to defining Ideal Customer Profiles (ICPs) in collaboration with Business Intelligence, Product, and GTM teams.
- Influence stakeholders and drive alignment within and outside of the company.
- Maintain transparent communication, adopting a “roll-up-your-sleeves” approach to problem-solving and execution.
- Demonstrate leadership through strategic thinking, innovation, and taking full ownership of growth initiatives.
- 15 years of relevant experience in growth, demand generation, SaaS customer journey, pipeline management, sales operations, or revenue operations.
- Proven track record of success in scaling growth initiatives, particularly in fast-moving and global organizations, preferably in the cyber security space
- Strong strategic vision and experience collaborating with GTM executives and teams.
- Highly analytical mindset with a data-driven approach to problem-solving and decision-making.
- Demonstrated ability to lead and prioritize initiatives that drive growth.
- Proficiency in GTM tech stack tools such as Salesforce, Anaplan, Clari, Marketo, 6Sense, and ZoomInfo.
- Expertise in optimizing processes and systems for scalability and efficiency.
- Excellent written and verbal communication skills to collaborate effectively with diverse teams.
- Knowledge of hardware, software, and subscription business models is a plus.
- Must be eligible to work in the US without sponsorship from an employer, now or in the future.
