Marketing Specialist / Growth Hacker (Paid Ads & SEO)

About Us : Checkbook is a leading FinTech company revolutionizing the way businesses send and receive digital payments. Our innovative platform enables businesses to send and receive checks securely and instantly without the need for physical checks or any manual intervention. We are dedicated to providing simple, reliable, and cost-effective payment solutions to our clients. As we continue to grow, we are seeking a skilled Business Development Representative to join our dynamic team.About the Role : We're looking for a Marketing Specialist / Growth Hacker with 3 years of experience managing paid ad campaigns in SaaS or Fintech. The ideal candidate has successfully executed multiple campaigns with proven ROI, understands performance marketing inside out, and knows how to create high-converting content. This role is more than just running ads-it's about driving measurable growth through creative marketing hacks, data-driven decision-making, and strategic execution. If you're excited about scaling a brand and making a direct impact on revenue, this is the perfect opportunity for you.Key Responsibilities : Paid Advertising & Performance MarketingPlan, execute, and optimize paid ad campaigns across Google, LinkedIn, and other key platforms.Develop data-driven strategies to improve ad performance and maximize ROI.Continuously A / B test creatives, landing pages, and messaging to improve conversion rates.Content & SEO StrategyCreate and optimize content tailored for paid campaigns, ensuring high engagement and conversions.Support SEO efforts by managing content production and link-building strategies to boost rankings.Collaborate on keyword strategy and on-page SEO improvements.Data & Performance AnalyticsMonitor and analyze key performance metrics across paid and organic channels.Provide actionable insights and recommendations to optimize marketing efforts.Use tools like Google Analytics, SEMrush, and Google Search Console to track and improve performance.Creative & Campaign ExecutionWork closely with design teams to streamline creative requests and ensure marketing assets align with campaign goals.Experiment with innovative marketing strategies to drive brand awareness and customer acquisition.Who You Are : Growth-focused : You take a data-driven approach and thrive on delivering measurable results.Hands-on & adaptable : You're comfortable working in a fast-moving environment where priorities shift quickly.Creative & strategic : You love experimenting with new ideas and finding ways to scale marketing efforts efficiently.Detail-oriented : You can manage multiple campaigns and projects without missing a beat.Bonus Points If You Have : Experience with AI-powered marketing tools.A strong portfolio of successful paid ad campaigns.Background in Fintech, SaaS, or B2B marketing.Benefits & Perks : Insurance (Medical, Dental, Vision, LTD and a variety of other programs)401kEquityCatered meals (in office)Variable Base Commission Equity (based on experience)

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